Hunting for the cheapest of dream trips, internet connections during holidays have tripled .. these and other trends regarding tourism described by Trademark
“Trademark trend” is a newsletter whish is sent via internet by Aurelino Bonini the wizard for tourism statistics, the very same who supplies TV and major newspapers anticipations regarding next summer in hotels and evaluations regarding the information received from the regional administrations.
Is this information reliable? His reply is no. The triumphalism during the past few months regarding the arrivals in 2011 is out of place, in fact over the new year there has been a -30% which is really alarming. Also, the ISTAT and Eurostat information do not coincide. In the number of nights stay in hotels there is a strange difference of 100 million stays.
The most interesting part of the Trademark Italia newsletter regards the trends. These are the most interesting: the desire to catch a bargain grows, like a night in 7 star hotel at 300 €. In general everyone will look to have more spending less.
The luxury key words are authenticity, handicraft, vintage and uniqueness; practically those false and plasticized places have become boring.
Online shopping, that in 2011 surpassed traditional shopping, has had a regression. The tourist will try to satisfy his needs and dreams so the marketing for tourism must regard concrete things. In other words less suggestion and more persuasion.
More news comes from the American tourism marketing guru, Peter Yesawich : 70% of tourists go on holiday for a celebration, every year, 61% of tourists visits Trip Advisorto verify their choice. All of this regardless of the fact that this social network has been convicted in Paris and London for the great
amount of false reviews.
In the end some curiosities regarding prices. A central hotel, of medium level in Paris, Berlin, Rome or Madrid is worth 150-175.000 € per room, but the recent sales of luxury hotels such as the St.Martins Lane and the Sanderson in London have reached numbers such as 630.000 € per room.
Read for you by Donatella Cinelli Colombini
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