Millionaire chefs, here are Italy’s richest

The millionaire Italian chefs are the Carea brothers form the Da Vittorio restaurant with 15.461.86515 € followed by  Alajmo and by Cannavacciuolo

Massimo Bottura e Donatella Cinelli Colombini, Italia a tavola award

Massimo Bottura e Donatella Cinelli Colombini, Italia a tavola award

By Donatella Cinelli Colombini, Toscana, agriturismo, Fattoria del Colle


The list of golden hobs, the richest Italian chefs , published by Dissapore and by Corriere della Sera, subsequently commented by Cronache di gusto, leaves us speechless for the volume of business that rotates around these prized chefs, the most famous the most seen on tv. Enormous amounts of money. Her is the list proposed by Corriere della Sera

Carea Family Ristorante Da Vittorio in Brusaporto 15.461.865

Carea da Vittorio family

Carea da Vittorio family

Alajmo Brothers 11.256.635€

Antonio Carnavacciuolo 5.381.566€

Massimo Bottura dell’Osteria Francescana 4.896.627€

Niko Romito 3.742.001 €

Carlo Gracco 3.530.712 €

Enrico Bartolini 2.771.041 €

Moreno Cedroni 2.612.028

Joseph Bastianich 2.115.645 €

Gualtiero Marchesi 2.113.800 €

All very good, all working in spectacular kitchens, but also with accessory activities that are very remunerative: TV programs, cooking classes, presentations, publicity… Very diverse activities that often include vineyards, or food productions labeled with their own brand or even real international empires. The Bastianich family for example. The US magazine Celebritynetworth has done some research into  Master Chef’s judge and estimates his International business as around  250 million Dollars. Much more than his mother, the very clever Lidia Bastianich, and Istria refugee who started with a New York restaurant Felidia and the created around 20 different activities, TV programs, recipe books, and even foodstuffs with her own brand, and of course the participation in Eataly USA. She is the best known, most esteemed and loved chef in America.



All over the world TV acts as a multiplicator for chefs’ earnings at this point. To have a television program gives more glamour to ones restaurant and attracts sponsors and gets invitations to events, where there will be a check waiting. A situation which as recently brought to a rough exchange of opinions between  Arrigo Cipriani from Harry’s Bar and Joe Bastianich , where the former accusing the best chefs of staying in front of the  cameras more than in front of the hob and the latter replying with words that were practically offensive.

It is undeniable that the TV is the door to success for Italian kitchens just as and maybe more than abroad.

The list of golden chefs at an International level is a few years old and should probably

Antonino Cannavacciuolo

Antonino Cannavacciuolo

be corrected, with an increase, but still the amounts make your head spin.

The richest chef is Alan Wong, with Japanese and Hawaiian origin, his activity is of 1,1 billion Dollars. Following are two Brits: the wonderful and handsome Jamie Oliver who has  29 restaurants to whom the Sunday Times gives a value of 400 million dollars. Then Gordon Ramsay, he who cooked for William and Kate’s wedding banquet. Those calculating his business talk of about business for 45 million and  175 million in patrimony.

I will close with the list of the richest Italian chefs published by Dissapore and calculated in a different way on the 2015 data. The amounts do not match, but the names are still the same

— Cannavacciuolo consulting di Antonino Cannavacciuolo: 152.443 euro

— La Marchesiana di Gualtiero Marchesi 159.288

— Interland dei fratelli Alajmo: 221.011

— Franceschetta di Massimo Bottura: 474.951

— Abnormal di Alessandro Borghese: 700.635

— Orsone srl di Joseph Bastianich: 845.644

— Niko Romito formazione e consulenza di Niko Romito: 959.102

— Cracco Investimenti di Carlo Cracco: 1.229.674

— Bastianich Estate di Joseph Bastianich: 1.270.001

— Marchesi Milano srl di Gualtiero Marchesi: 1.954.512

— Cedroni di Moreno Cedroni: 2.612.028

— Enrico Bartolini srl Unipersonale di Enrico Bartolini: 2.771041 euro

— R.R. srl – Spazio di Niko Romito: 2.782.899 euro

— Francescana srl di Massimo Bottura: 4.421.676 euro (dato 2014)

— Ca.Pri srl di Antonino Cannavacciuolo: 5.229.123 euro

— Alajmo spa dei Fratelli Alajmo: 11.035.624

— Da Vittorio srl della Famiglia Cerea: 15.461.865

Richness and poverty in front of Moet et Chandon

How long must you work to be able to buy a bottle of Champagne? In Italy you need the equivalent of three hours of work but in Nepal a month’s salary is not enough

Success-Glamour_fixed_310x310By Donatella Cinelli Colombini, Doc Orcia, Fattoria del Colle

The image of a world divided between rich and poor is evident even in the quantity of work that is needed to buy a luxury product such as  Moët & Chandon: in nations that are more economically developed it is affordable by the a vast majority of the middle class and in places like  Kenya, Ghana or India practically nobody can afford it.

The analysis of the work to be done to become owners of a bottle of these noble French bubbles arrives from JWE Journal of Wine Economics, a periodical magazine that, together with very interesting studies regarding the cost of production (in the last number they were talking about the incidence costs of barriques), solicits the wine world with research of socio- economic character and regarding scenario..

It is like the case of the list that I saw on the web, together with the index of the last taj-mahal-India-number. It lists 71 nations for which the average salary has been compared with the price of a bottle of Champagne Moët & Chandon. So we see that in Luxemburg Switzerland and New York an hour’s work is enough.  In Italy about three hours work and the percentage increases to more than a day in Poland, Argentina, and Croatia, to reach a week of labour in the Philippines or in Ukraine. In these nations buying French bubbles become an impossible dream as salaries are below the level or survival like in Kenya where 15 days would be necessary, in Ghana 16.

So if in a first moment this type of survey makes you laugh, the comparison between a luxury product such as Champagne and the cost of labour, brings one to reflect on more profound things such as considering wine and the enormous difference that separates consumption in various parts of the world. What is amazing is the distance between the two Asian- India and China – in the land of the Maharaja nearly a month’s work is necessary to buy a bottle of Champagne and in the land of the dragon it requires only two days. Both nations were very poor and are now characterized by large social differences but in India poverty is obviously more widespread while in China salaries and consumption are both evolving rapidly.

Here is the list from Cronache di gusto

  • Luxemburg – 0,11
  • Switzerland – 0,12
  • USA, New York – 0,17
  • Holland – 0,20
  • Germany – 0,21
  • USA, California – 0,22
  • Norway – 0,23
  • Australia – 0,23
  • USA, Texas – 0,25
  • Singapore – 0,27
  • France – 0,27
  • Denmark – 0,27
  • Hong Kong – 0,28
  • UK – 0,29
  • Ireland – 0,29
  • Belgium- 0,30
  • Austria – 0,31
  • Sweden – 0,32
  • Japan – 0,33
  • Spain – 0,33
  • Island – 0,36
  • New Zealand – 0,37
  • Italy – 0,38
  • Canada – 0,41
  • Finland – 0,44
  • Cayman Islands – 0,47
  • Portugal – 0,53
  • Israel – 0,56
  • Malta – 0,64
  • Check Republic – 0,66
  • South Korea – 0,70
  • Slovenia – 0,72
  • Taiwan – 0,78
  • Greece – 0,80
  • Estonia – 0,80
  • Lithuania – 0,89
  • Slovacchia – 0,98
  • Poland – 1,13
  • Argentina – 1,13
  • Bahamas – 1,19
  • Hungary – 1,28
  • Barbados – 1,29
  • Croatia – 1,42
  • Thailand – 1,45
  • Trinidad & Tobago – 1,45
  • Malaysia – 1,60
  • Russia – 1,64
  • Romania – 1,66
  • Mexico – 1,70
  • China – 1,71
  • Chile – 1,76
  • Bulgaria – 2,10
  • Uruguay – 2,11
  • Costa Rica – 2,29
  • South Africa – 2,69
  • Macedonia – 3,39
  • Brazil – 3,45
  • Serbia – 3,53
  • Peru – 5,41
  • Philippines – 6,25
  • Ukraine – 6,82
  • Ecuador – 7,28
  • Indonesia – 7,97
  • Nigeria – 8,27
  • Vietnam – 9,85
  • Moldavia – 11,71
  • Kenya – 15,41
  • Ghana – 16,65
  • India – 21,31
  • Nepal – 32,39

A crest helps sell wine

What are you doing without a crest? The family coat of arms helps sell wine and business possibilities increase if there is a picture of the place of origin



By Donatella Cinelli Colombini, Montalcino, Brunello, Casato Prime Donne

Thoes who haven’t got a blazon might run to an expert and get one created for their name or their winery. In fact the charm that binds nobility and history, that mixture of mystery and richness that a coat of arms signifies, is still very strong and  so a crest helps sell wine. So this has its effect and not only on the simplest of people who think of the Prince Charming who lives in a castle with its drawbridge, but also on those with a degree and great salary. The noble coat of arms gives a bottle great prestige.

This is the surprising revelation of the second survey Spot & Web carried out with the WOA method (Web Opinion Analysis) through monitoring the most important social media networks and on a sample of 500 people between 25 and 60 years of age, analyzed by a pool of psychologists coordinated by the psychologist Serenella Salomoni.



So here is what influences the consumer: the blazon (26%), the name (22%), the image of the place of origin (17%), the label (14%) and the bottle (11%).

Without of course diminishing the value of the quality of the wine, of the appellation or of the brand, this survey has evidenced how important it is to show off the aristocracy of the producer and of the castle, villa or monumental building where the wine is produced. Here in fact is a list of the favourite labels: first of all Barolo Francia di Giacomo Conterno , in this label the blazon is on the background, in second place  Ornellaia by Tenuta dell’Ornellaia with an image of the original building and the noble crown ( respectively with 21 and 19% of votes). Follows Amarone Classico Calcarole di Guerrieri Rizzardi, and in this case too there is the coat of arms and the drawing of the estate (17% of preferences). Barolo Monprivato di Mascarello Giuseppe e Figlio with a very large coloured crest. In the  Sassicaia from Tenuta San Guido there is the Marchesi Incisa della Rocchetta compass rose. Read more…

Casato Prime Donne Award 2017

A few days left to send to the Casato Prime Donne Award secretariat articles, videos and images published between June 1st  2016 and 2017

Casato Prime Donne Award 2017

Casato Prime Donne Award 2017

Within June 15th articles or photographs regarding the wine territories Brunello and Orcia must be sent to the award secretariat to participate in the 19th edition of this event. This award year after year grows in visibility and appreciation. It has the goal of expressing gratitude from the territory towards those who promote its culture and the wine productions but most of all its scope is to emphasize women who propose new models of femininity. During the years the Casato Prime Donne award has anticipated times by giving recognition to special women, not yet well known, who later have done memorable things such as Samantha Cristoforetti who 4 years after receiving the award went into space. Or it has emphasized the civil courage of a great astrophysicist who came back from abroad to teach in an Italian University – Sandra Savaglio – or like the young Muslim who opposes terrorism by risking her own life – Chaimaa Fatihi. The Casato Prime Donne puts a spot light on a new way of being woman in a society that is changing and asks the female gender for a contribution in courage, ethics ad positive examples.

The jury made up of Donatella Cinelli Colombini

Carlotta Annibale and Giuditta Parisi Points of View Montalcino Casato Prime Donne

Carlotta Annibale and Giuditta Parisi Points of View Montalcino Casato Prime Donne

president, Rosy Bindi, Anselma Dell’Olio, Anna Pesenti, Stefania Rossini, Anna Scafuri and Daniela Viglione represents in its compound character and in its multidisciplinary competences an privileged observation of the present society and has been able to give substance and messages to the Casato Prime Donne award making it a great instrument for social and territorial promotion. The jury works side by side with the mayor of Montalcino, with the President of the Consorzio del Brunello Patrizio Cencioni and with three personalities: Mario Fregoni, Leone Piccioni and Sergio Zavoli. Read more…

British Fizz: Her Majesty’s Spumate

While the English producers are still looking for a name of their bubbly the Americans have already named it horribly: British Fizz



By Donatella Cinelli Colombini, Chianti Superiore, Agriturismo, Fattoria del Colle

British Fizz …..  sounds awful and make you think of fizzy hair. Then there are the FIZZ drinks, blended with lemon and soda. We all know Gin Fizz

So after thinking about this for a long time the sparkling wine producers could have chosen a name to give dignity to the bottle instead of a name used previously for the effervescence of soda.

Mamma mia, and to think that the English bubbles are very expensive.  Fizz what?

Not very convincing, in fact I would say the opposite of any marketing logic, it the way that the term has been chosen. This story is told in a nice article on The Drinks Business. It seems that it all started with the wine list at the Jones Wood pub in New York, this was photographed and posted on Twitter on the 5th of January. The list itemized 6 British Fizz followed by 11 Champagne and sparkling wines among which a Lambrusco. After this incident Bob Lindo chairman of the British association of producers UKVA declare to want to register the name FIZZ so that it becomes the name of the English appellation of sparkling wines produced with the metodo classico. In fact the project is fuller one as there would be then 3 English DOP regions:

British Fizz
British Sparkling
Wine from Great Britain. 



The Duchess of Cornwall, president of the UKVA commented Bob Lindo’s issue with a regal and British line <<new name needs to be found to better describe English sparkling wine>> suggesting a better and more representative name. A few days later however while the controversies were all over the press, the previous names seemed much more suitable than FIZZ. Particularly the term “Britagne” combining Britannia and Champagne. Read more…

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