What are you doing without a crest? The family coat of arms helps sell wine and business possibilities increase if there is a picture of the place of origin
By Donatella Cinelli Colombini, Montalcino, Brunello, Casato Prime Donne
Thoes who haven’t got a blazon might run to an expert and get one created for their name or their winery. In fact the charm that binds nobility and history, that mixture of mystery and richness that a coat of arms signifies, is still very strong and so a crest helps sell wine. So this has its effect and not only on the simplest of people who think of the Prince Charming who lives in a castle with its drawbridge, but also on those with a degree and great salary. The noble coat of arms gives a bottle great prestige.
This is the surprising revelation of the second survey Spot & Web carried out with the WOA method (Web Opinion Analysis) through monitoring the most important social media networks and on a sample of 500 people between 25 and 60 years of age, analyzed by a pool of psychologists coordinated by the psychologist Serenella Salomoni.
So here is what influences the consumer: the blazon (26%), the name (22%), the image of the place of origin (17%), the label (14%) and the bottle (11%).
Without of course diminishing the value of the quality of the wine, of the appellation or of the brand, this survey has evidenced how important it is to show off the aristocracy of the producer and of the castle, villa or monumental building where the wine is produced. Here in fact is a list of the favourite labels: first of all Barolo Francia di Giacomo Conterno , in this label the blazon is on the background, in second place Ornellaia by Tenuta dell’Ornellaia with an image of the original building and the noble crown ( respectively with 21 and 19% of votes). Follows Amarone Classico Calcarole di Guerrieri Rizzardi, and in this case too there is the coat of arms and the drawing of the estate (17% of preferences). Barolo Monprivato di Mascarello Giuseppe e Figlio with a very large coloured crest. In the Sassicaia from Tenuta San Guido there is the Marchesi Incisa della Rocchetta compass rose. Read more…
A few days left to send to the Casato Prime Donne Award secretariat articles, videos and images published between June 1st 2016 and 2017
Casato Prime Donne Award 2017
Within June 15th articles or photographs regarding the wine territories Brunello and Orcia must be sent to the award secretariat to participate in the 19th edition of this event. This award year after year grows in visibility and appreciation. It has the goal of expressing gratitude from the territory towards those who promote its culture and the wine productions but most of all its scope is to emphasize women who propose new models of femininity. During the years the Casato Prime Donne award has anticipated times by giving recognition to special women, not yet well known, who later have done memorable things such as Samantha Cristoforetti who 4 years after receiving the award went into space. Or it has emphasized the civil courage of a great astrophysicist who came back from abroad to teach in an Italian University – Sandra Savaglio – or like the young Muslim who opposes terrorism by risking her own life – Chaimaa Fatihi. The Casato Prime Donne puts a spot light on a new way of being woman in a society that is changing and asks the female gender for a contribution in courage, ethics ad positive examples.
The jury made up of Donatella Cinelli Colombini
Carlotta Annibale and Giuditta Parisi Points of View Montalcino Casato Prime Donne
president, Rosy Bindi, Anselma Dell’Olio, Anna Pesenti, Stefania Rossini, Anna Scafuri and Daniela Viglione represents in its compound character and in its multidisciplinary competences an privileged observation of the present society and has been able to give substance and messages to the Casato Prime Donne award making it a great instrument for social and territorial promotion. The jury works side by side with the mayor of Montalcino, with the President of the Consorzio del Brunello Patrizio Cencioni and with three personalities: Mario Fregoni, Leone Piccioni and Sergio Zavoli. Read more…
While the English producers are still looking for a name of their bubbly the Americans have already named it horribly: British Fizz
By Donatella Cinelli Colombini, Chianti Superiore, Agriturismo, Fattoria del Colle
British Fizz ….. sounds awful and make you think of fizzy hair. Then there are the FIZZ drinks, blended with lemon and soda. We all know Gin Fizz
So after thinking about this for a long time the sparkling wine producers could have chosen a name to give dignity to the bottle instead of a name used previously for the effervescence of soda.
Mamma mia, and to think that the English bubbles are very expensive. Fizz what?
Not very convincing, in fact I would say the opposite of any marketing logic, it the way that the term has been chosen. This story is told in a nice article on The Drinks Business. It seems that it all started with the wine list at the Jones Wood pub in New York, this was photographed and posted on Twitter on the 5th of January. The list itemized 6 British Fizz followed by 11 Champagne and sparkling wines among which a Lambrusco. After this incident Bob Lindo chairman of the British association of producers UKVA declare to want to register the name FIZZ so that it becomes the name of the English appellation of sparkling wines produced with the metodo classico. In fact the project is fuller one as there would be then 3 English DOP regions:
Wine from Great Britain.
The Duchess of Cornwall, president of the UKVA commented Bob Lindo’s issue with a regal and British line <<new name needs to be found to better describe English sparkling wine>> suggesting a better and more representative name. A few days later however while the controversies were all over the press, the previous names seemed much more suitable than FIZZ. Particularly the term “Britagne” combining Britannia and Champagne. Read more…
Julien Miguel the most social wine maker in the world shows us 10 common clichés regarding women and wine that must be exposed, 1st point they buy the most wine
By Donatella Cinelli Colombini, Orcia Doc, Fattoria del Colle
Social Vignerons the blog by Julien is one of the most influent the world over and his followers are worthy of the quality of his articles: 254.825 on Twitter, 14.445 son Facebook, 40.058 on Instagram, 7.334 on LinkedIn … practically all of those who love reading about wine online.
The posts that are published by this French winemaker, who turned to the web while in New Zealand, to then return to Europe last year, are always very interesting. The article << Women and Wine? Let’s shrug off dusty clichés!>> is to be framed. Read it and then continue scouring his blog because Social Vignerons will fascinate you.
So let us see which are these myths to be exposed regarding wines and women that Julien Miguel re-proposes from the graph by Feminalise the wine competition that takes place in Beaune in Burgundy –this year it will be on April 6th – and regards 4.000 labels from all over the world blind tasted by a jury of 750 female experts from 18 nations
- Men buy more wine than women– INCORRECT Women are the 1st buyers of wine in the world. In the US: Women make 83% of wine purchase UK: 80% France: 70% Switzerland: 60% Australia: 57%
- Women only drink white and sweet wines-INCORRECT They drink mostly Red. On the American continent and Europe, women drink: Red 57%, White 30%, Rosé 13%
- Men drink all the wine, women wash the glasses -INCORRECT: Women drink more wine than men More than 51% of wine drinkers are women everywhere in the world. 85% of them think that wine is a moment of pleasure and sharing
- Women don’t know how to buy wine. WRONG: They buy wine mostly for its ability to pair perfectly with food. Women’s choice is driven by variety, region or country, label and suitability with food. While men’s wine selection is more status-driven, drawn to particular brands with price factor. Overall, nearly 1/5 women that are highly involved, meaning knowledgeable about wine, have an interest in the category and/or consider themselves collectors
- Wines made by women are for women FALSE: There is no specific wine for women
Valentine’s Day: Weekend in a country inn in Tuscany while waiting, a lovers romantic stay dedicated to the “green& sexy” couples’ love
San-Valentino-massages – and – vinotherapy -at- Fattoria-del-Colle
For Valentine’s Day: aphrodisiac Sienese cookery lesson, solemn promise in front of the golden tree, wine bath and couples’ massage ..Candle-lit dinners, tours of wineries… a weekend where you can live more intensely your romance in the quiet and noble Tuscan countryside.
For information write to email@example.com or call +39 0577662108.
GREAT WINES AND GREAT LOVES
The most precious products of the earth: wine and oil, contain aphrodisiac benefits known for centuries and that have r recently been confirmed by scientists. The discovery regarding red wine published by “Journal of Sexual Medicine” demonstrates how a couple of glasses increase desire within the couple. Without exaggerating though, too much has exactly the opposite effect, a fit of drowsiness.
Valentine’s -Day -Montalcino-itinerant-wine-tasting-at-Casato-Prime-Donne
What better place than Fattoria del Colle to verify the discoveries regarding the sexy virtues of wine? In the Montalcino wineries and at Fattoria del Colle wines highly rated by the International press are made. Plus there is a restaurant on the hamlet, where the old farmhouses and the 16th century villa have been changed into
During the weekend we have foreseen tours of the wineries plus wine tasting.
COUPLES’ MASSAGE WITH OIL AND ESSENCES
Among the noble gifts of the earth is also the extra virgin olive oil that has aphrodisiac effects: an oil massage, especially done as a couple, prepares the skin for caresses and stimulates pleasure with its aroma, which, added to lavender or other natural essences acts as aromatherapy and helps seduction. Read more…