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Food bloggers in Italy: is it a hobby or a job?

In Italy there are 280 food bloggers: is this an activity you can live off or is it only a cost for those who do it without compromise? Let’s find out together

By Donatella Cinelli Colombini, Montalcino, Casato Prime Donne

Italian-Food-blogger-Sonia-Peronaci

Italian-Food-blogger-Sonia-Peronaci

The case with  Giallo Zafferano is emblematic. Born in 2006 thanks to Sonia Peronacci and her partner, both accountants who in their free time wrote and photographed recipes to then divulge online. This has become a venture that employs 30 people and has 2 million contacts per day, important investors…. But in the end  Sonia ended up not recognizing herself in this project, and has sold her shares and got out. Now she is concentrating on <<video recipes in English too (there is practically an online encyclopedia and I wish to open it up abroad”), and a wider view regarding the cuisine. “Something a little more modern in its contents with respect to GialloZafferano” for example intolerances>> she said in an interview for  Gamberorosso.

Italian -food-blogger- Ada-Parisi-siciliani-creativi-in-cucina

Italian -food-blogger- Ada-Parisi-siciliani-creativi-in-cucina

Another high end food blogger who has a similar passion but is oriented towards haute cuisine and refuses any publicity,: Ada Parisi from “Siciliani creativi in cucina”. When she came to prepare the “polpettine di tonno” and the “caponata” (a dream that you would just not believe) for the Casato Prime Donne award, I asked her <<but being a food blogger has a costs you?>> she touched her glasses and closed her mouth tight <<I am a journalist for a large agency, I try the recipes and I publish them as I like to cook them and share, if I must prepare them with ingredients I do not like, then I don’t do it! >>. “Siciliani creativi in cucina” grows in followers month after month, and maybe it is its rigor that is the key to success .

Read more…

Extra virgin olive oil, too many frauds and not enough : buy it in the countryside

3 restaurants out of 4 do not respect the rule of using closures against top ups, there is a 278% increase in products confiscated because adulterated, or false oils

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extra-virgin-olive-oil-fraud

By Donatella Cinelli Colombini

Information regarding frauds and advice for those who want at home an extra virgin olive oil to exalt the taste of food and is good for your health.

Frauds are destroying the wonderful reputation Italian extra virgin olive oil had. Prestige that had taken years and years of work and investments to get qualified olive groves, olive mills and employees. A million hectares of olive grove, the most olive oils with an appellation (44) in Europe, and the largest number of olive varieties in the world with  395 cultivar (see Cronache di Gusto).

On September 28th, the day dedicated to olive oil, that took place in Florence, became a court case, with Coldiretti on the defensive and 10,000 angry farmers who arrived in the city on their tractors.

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Extra-virgin-olive-oil-Fattoria-del-Colle-Bruschetta

Frauds have quadrupled; with in prime position the sale of foreign oils as if it were made in Italy and even sunflower seed oil labelled as extra virgin olive oil. So Roberto Moncalvo President of the Coldiretti asks for names <<of the companies where the oil from abroad is destined>>. This is in fact what is most scary for those who bring in tankers full of oil of dubious provenance and quality; Let us know their names.  29,5 million euro of sequestered goods,  58 people reported to the authorities have not in fact been sufficient to stop this ever growing scam: I buy oil abroad, I bottle it in Italy, and I sell it as if it came from our olive groves. Read more…

Social media wine’s virtual grapevine

Blog, newsletters, social media, reviews portals, local searches, OTA: the many forms of online wine grapevine that creates an image and turnover

Wine- virtual -grapevine-Cantine-Barbera

Wine- virtual -grapevine-Cantine-Barbera

By Donatella Cinelli Colombini

The virtual wine grapevine is the major instrument for the growth of wine tourism. Up until 2013 it was a human chain mouth to ear, today the viral action that takes place on the web among wine lovers who publish images of their visit and comment the experience, wine bloggers who write posts that then get shared … A procedure that must be cared for and fed and in so doing you create a community with whom there is a daily dialogue. One of the most efficient instruments for this scope is the creation of a newsletter to be sent via internet every 15 days always the same day and time) to those who have visited the winery or who have made contact through the web site. It should contain offers reserved for faithful clients (events, special releases) ..the next few appointments and some news. The client becomes a friend –follower and is regularly updated with what is happening on the estate, so as to become aware of the daily goings on. The newsletter is also useful to sell courses, tastings, shopping to a particularly attentive and faithful clientele.

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Wine- virtual- grapevine-Wine-Marketing-&-tourism-conference

Obviously the mother of all news is the blog or the news section in the web site. Many wineries have a blog but only Marilena Barbera, of the Sicilian Barbera wineries has been able to get into the first positions in the international ratings as wine blogger. Each producer has their own style. There are those like myself who write about everything that makes me curious even out of the estate and then there are those who rigorously write only about their own wines and tourism proposals. All techniques are right if they bring visibility and clients.

Read more…

Chaimaa Fatihi, Giuseppe Casciaro, Bruno Gambacorta and Filippa Lagerback Casato Prime Donne 2016

The Casato Prime Donne jury; with for the first time Donatella Cinelli Colombini as President, have chosen a Muslim young woman who is against Isis

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Casato Prime Donne Award 2016 – Chaimaa Fatihi

3 big names have been chosen among those who divulge this territory: Giuseppe Casciaro editor of the Repubblica supplements, Bruno Gambacorta with his Eat Parade and Filippa Lagerback with her tourism by bike.

Chaimaa Fatihi, 23 years old, is studying law in Modena and is the commissary for the Giovani Musulmani d’Italia (young Muslims in Italy) at the Forum Nazionale Giovani, straight after the attack at Bataclan spoke for the Koran followers who are horrified by violence with an open letter -to terrorists then published on the front page of “Repubblica” <<Maledetti Teroristi– Damned terrorists>> she wrote <<My faith is in Islam, a religion that preaches peace …. As a Muslim I disclaim you, I fight you with words, with information, with the voice of those who live daily their faith and being an example of its teachings>>.

Casato-Prime-Donne-Awaed-2016-Filippa-Lagerback

Casato Prime Donne Award 2016 – Filippa Lagerback

In this young woman who has affronted the fundamentalists wearing her veil and bare handed, the Jury of the Casato Prime Donne Award – made up of Donatella Cinelli Colombini president, Rosy Bindi, Anselma Dell’Olio, Anna Pesenti, Stefania Rossini, Anna Scafuri and Daniela Viglione- has seen an example of courage and a new type of femininity able to move consciences

The prizes for the journalism sections, destined to those who divulge the Montalcino territory and Brunello went to  Giuseppe Casciaro for the article Dall’albergo vicino a Montalcino un panorama suggestivo. Castello di Velona published in “La Repubblica”, Bruno Gambacorta for his TV programme called 50 anni della DOC sent on air byTG2 Eat Parade and Filippa Lagerback for her TV programme In bici con Filippa: Montalcino sent on air by “Bike Channel”.

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Last days to participate in the Casato Prime Donne Award 2016

An award that wishes to thank  those who divulge the territory and open new horizons for women. An award born in Montalcino in the first winery in Italy with an all female staff

Casato Prime Donne award winners and jury

Premio Casato Prime Donne vincitori e giuria

There are still a few day left to be able to take part in the Casato Prime Donne 2016 award with photographs , articles, and TV and radio material regarding the wonderful Montalcino territory and Brunello, published between June 15th  2015 and June 1st 2016. Before the 16th of June your entries must reach the Award Secretariat  (Casato Prime Donne 53024 Montalcino SI- casato@cinellicolombini.it).

Art, landscapes…. But most of all people from a land made famous by the excellence of its wines. As a prize there are bottles of prestigious wine as well as money (respectively 1.000 and 1.500 €) and the possibility of spending a week in an agritursimo apartment in

Francesco Caso photo Casato Prime Donne Award 2015

Francesco Caso photo Casato Prime Donne Award 2015

this enchanted countryside.

The winners of the journalistic sections are chosen by the jury made up of Francesca Colombini Cinelli, Rosy Bindi, Anselma Dell’Olio, Anna Pesenti, Stefania Rossini, Anna Scafuri e Daniela Viglione. The list of past winners is full of wonderful names from Italian and International wine journalism: the last edition saw as protagonists Anna Di Martino, Daniele Cernilli , Ian D’Agata,  Costanza Calabrese, Gaia Pianigiani and Walter Speller.

The photographic section on the other hand is awarded tank to a virtual jury who votes online the 5 finalist images. The chosen one sis then exhibited in a permanent way in the Sala Ilda Bartoloni in the Casato Prime Donne winery.

Giusi Nicolini winner of Casato Prime Donne Award 2015

Giusi Nicolini winner of Casato Prime Donne Award 2015

Great emphasis is put on a woman who is chosen for her ethics and courage , chosen among those who most have had an impact on the evolution of the female profile. In the past years we have awarded

2000 – Francesca San Vitale – writer

2001 – Paola Capriolo – writer

2002 – Marta Morazzoni – writer

 

2003 – Carla Fracci – leading ballerina

2004 – Kerry Kennedy – human rights activist

2005 – Cabrinian Missionary sisters

2006 – Volunteer workers of the Telefono Rosa Association

2007 – Frances Mayes- writer

2008 – Josefa Idem – Olympic athlete

2009 – Ilaria Capua – virologist

2010 – Samantha Cristoforetti – astronaut

2011 – Carla Fendi – Stylist and cultural patron

2012 – Maria Carmela Lanzetta – Mayor of Monasterace

2013 – Linda Laura Sabbadini Director of the ISTAT Department of Social and Environmental Statistics

2014 – Sandra Savaglio – astrophysicist

2015 – Giuseppina Maria Nicolini- Mayor of Lampedusa

For the rules click on the link : http://bit.ly/1XoXwdJ

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