Read for you by Donatella Cinelli Colombini
Sometimes changes occur also thanks to those symbolic personalities that give them an image and a story. Trends that are born spontaneously reflecting necessities that were already in the air. This is quite the case with Pippa Middleton who has successfully followed an advanced course regarding wine organized by WEST – Wine and Spirit Education Trust << a professional course for those who want to organize events or those who want to become a sommelier >> explained the most famous sister-in-law in the world, who has followed the course for a role in the “The Spectator” magazine where she works and that has an excellent wine club. Pippa has consequent a great interest in wine and has tried to develop it even through some misadventures. In the article by The Drinks Business which tells this story, tells of how she had to enter furtively the wine store below her office because of all the paparazzi that constantly follow her <<it could have been quite embarrassing to be photographed while I was wandering around a wine store many times in the afternoon >>. Tenacious and artful she is! This episode on its own would not be so interesting if it were not connected to a more widespread phenomena, that a few days ago has been picked up by an article in the
“Financial Times “ written by the First lady of wine Jancis Robinson <<the women who succeed in the most difficult exam on wine, the one for Master of Wine, are more than men, and all eight winners of the last competition as wine educators – 56.000 students from all over the world-, are women>> . There is an interest from women around the world in wine, and not only from the exceptions but also for the majority of the consumers, in fact studies by Nielsen say that seven bottles out of ten sold in the UK are bought by women.
So who says fun wine for women? Those with terrible names such as Jezebel, Skinnygirl, Bubby Girl – women are becoming protagonists in wine consumption and now they also have a symbol: the adorable and amusing royal sister-in-law Pippa.