700 million Euro in 2012 with + 6,8% during the first 9 months for exports of Tuscan wines, a success built ton missions abroad and a new way of organizing fairs
Read for you by Donatella Cinelli Colombini
Very positive comments for the Tuscan wine exports where the DOCG and DOC wines have opened the way with +9,6% built especially through the expeditions to the USA. The stars and stripes wine lovers are among the major Tuscan wine estimators, these Tuscan wines in the States have proven a well deserved + 14% , this is market where in fact the most investments for events and tastings have been done by the Consorzi and by the Regione Toscana.
The amministrazione regionale – Toscanapromozione – has organized the first true wine fair of the new millennium: Buy Wine at the Fortezza da basso in Florence where the producers met operators through an innovative method of making offer and demand meet. 10.000 exhibitors and 30.000 operators took part at the event.