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Il Barone 2.0: Francesco Ricasoli Italian instagramer

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Practically one thousand years of history for the Castello di Brolio family, always ahead of times. Francesco Ricasoli has been chosen as Instragramer of the week.

Read for you by Bonella Ciacci

Francesco Ricasoli Iger of the week

Francesco Ricasoli Iger of the week

Today, if we talk about noble titles such as “barons”, we think of something old, dusty, forced into costumes of long ago… Nothing could be more wrong, at least for what regards the 32nd Baron Ricasoli, direct descendant of the family owners of Castello di Brolio, in the middle of the Chianti area.
Francesco Ricasoli has been nominated by the Italian web site of Instagramers (the community of users of the photographic social networking service Instagram), as Instagramer of the week and has been interviewed by his fellow countryman Antonio Cinotti on July 25th. If you visit Francesco Ricasoli’s photo gallery you will remain speechless because of his great style, the fantastic images, and his great passions, which he is very capable of expressing in his photos. And there is not only his wine, Chianti Classico, of which his ancestor Bettino Ricasoli, the “ barone di ferro”, created the formula as it is known today. On his profile we find images of his trips around the world, the sea, one of his great passions, and delicious food… So it is not a company account, born only to publicise its products and the company name, but a persona profile which allows us to discover the great man who is behind the rebirth of a winery that had ended up in Australian hands (the Australian winery Hardy), and has returned to be the flagship for Tuscan wine making. Read more…

Image and Imagination in Wine Tourism

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Here is why, how much, where and how wine tourism – virtual and real – influences the perception of the value of wine, its appreciation and its sales

Marsala Florio Cellar

Marsala Florio Cellar

By Donatella Cinelli Colombini for OICCE

Two thirds of the value of wine perceived is not wine. Price, sales position, packaging, history, places, personalities… Each of these elements signifies a perception of value. In this post we will talk about vineyards, winery, the area where a wine is born and the people who help to create it. We will see how the territory of origin can, if well used, increase the appeal and increase customer loyalty towards a wine region or towards a single producer. Wine tourism is the instrument for this process and it is powerful. The first element to be understood is the dimension of this instrument.
Since 2012 the world travellers have become more than 1 billion and they increase at a rhythm of 4% per year. In Italy, in 2013, the arrivals of travellers from abroad were 46 million, finally our tourism has begun once again to grow even though with a modest 1,9%. Wine tourism increases more rapidly (around 3% per year) but not in a uniform manner. The 5-6 million travellers who every year visit wine regions over here generated business esteemed at about 3 billion euro between direct turnover and generated; for every euro paid in a winery, the wine tourist spends another 4 in the same area. Read more…

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