34% of consumers of luxury wines do not use a social media network to get information about wine, 33% use Facebook, only 13% Twitter and still less (11%) prefer Instagram images. This is the result of the Wine Spectator online survey, the major wine magazine in the world.
The powerful American magazine, who conveys to top consumers from the world’s elite of wine lovers, uses internet without refrain and does not disdain using social media, quite the contrary. The Wine Spectator Twitter account has 168.000 followers and it very well organized.
The survey reveals a consumer who is very knowledgeable about wines: 53% happily buy a wine when they know the winery of province, so they do not base their choice on the appellation, the price or the grape variety, but they choose a brand. Read more…
The questions is not a light one in an era where there is a democratization regarding wine opinions. In fact some of the consumers feel that the web and most of portals such as CellarTracker, where everyone can write their opinion, have brought on a revolution which deprives the great experts of authoritativeness and gives the final consumer a say in the matter. In other words bringing in a breath of objectiveness and renewal.
Maybe it is not exactly so, in fact a very interesting article published in “Wine economics” dated May 2014 entitled “In vino veritas? Social influence on ‘private’ wine evaluations at a wine social networking site” (Omer Gokcekus School of Diplomacy and International Relations, Seton Hall University, USA, Miles Hewstone Department of Experimental Psychology, University of Oxford, UK, Huseyin Cakal Department of Psychology, University of Exeter, UK) demonstrates how the CellarTracker opinions are very conform . In other words the ratings depend, still, vastly, upon the great wine critics, but mostly by the first ratings published, so it’s a paradox really, the possibility of opinions being “manoeuvred” has actually increased. Read more…
His name isStephen Tanzerbut in Italy we read it Ian d’Agata, he is the autochthonous variety paladin who tastes wine for International Wine Cellar
By Donatella Cinelli Colombini
the wine critic Ian D'Agata
90/100 is the rating given to Brunello Prime Donne 2008 by a magazine known for its strict judgments, is consequently a fantastic result. Tanzer, since 1985, is the direct rival of Wine Advocate who combats their fiery prose with a most composed stile, with however the same type of rigour. Among the major wine critics, Tanzer is the one who is closest to the consumer; this has been demonstrated by the comparison of judgements on Cellar tracker, the web site where every wine lover can express their opinion. In Italy Tanzer has a young and very expert collaborator: Ian d’Agatathe autochthonous variety paladin, who is at this moment writing a monumental work of art on them. But that is not all, Ian writes for the major British wine magazine “Decanter” and, believe it or not, for “Figaro” . He also teaches. But not in the university of the remotest place in the world, but in the New York University. In other words there is no prestige missing here. Regarding Montalcino he is one of those who is all for the division of the Brunelloterritory
Brunello Prime Donne 2008
in zones, so as to put emphasis on the diversity of the product. It is not a rating, says Ian d’Agata because Pauillac and Margaux are different but both produce excellent wines.
It is he who describes the Brunello 2008 Prime Donne with these words <<Good bright full red. More scented and high toned than the basic 2008 release, offering dark red cherry, mint and floral elements; a note of chocolate-covered dry raspberry emerged with air. Fine-grained and floral, with a light touch and attractive inner-mouth perfume to its red cherry flavour .Finishes with substantial dusty tannins. This is likely to age well>>