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Il Barone 2.0: Francesco Ricasoli Italian instagramer

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Practically one thousand years of history for the Castello di Brolio family, always ahead of times. Francesco Ricasoli has been chosen as Instragramer of the week.

Read for you by Bonella Ciacci

Francesco Ricasoli Iger of the week

Francesco Ricasoli Iger of the week

Today, if we talk about noble titles such as “barons”, we think of something old, dusty, forced into costumes of long ago… Nothing could be more wrong, at least for what regards the 32nd Baron Ricasoli, direct descendant of the family owners of Castello di Brolio, in the middle of the Chianti area.
Francesco Ricasoli has been nominated by the Italian web site of Instagramers (the community of users of the photographic social networking service Instagram), as Instagramer of the week and has been interviewed by his fellow countryman Antonio Cinotti on July 25th. If you visit Francesco Ricasoli’s photo gallery you will remain speechless because of his great style, the fantastic images, and his great passions, which he is very capable of expressing in his photos. And there is not only his wine, Chianti Classico, of which his ancestor Bettino Ricasoli, the “ barone di ferro”, created the formula as it is known today. On his profile we find images of his trips around the world, the sea, one of his great passions, and delicious food… So it is not a company account, born only to publicise its products and the company name, but a persona profile which allows us to discover the great man who is behind the rebirth of a winery that had ended up in Australian hands (the Australian winery Hardy), and has returned to be the flagship for Tuscan wine making. Read more…

Image and Imagination in Wine Tourism

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Here is why, how much, where and how wine tourism – virtual and real – influences the perception of the value of wine, its appreciation and its sales

Marsala Florio Cellar

Marsala Florio Cellar

By Donatella Cinelli Colombini for OICCE

Two thirds of the value of wine perceived is not wine. Price, sales position, packaging, history, places, personalities… Each of these elements signifies a perception of value. In this post we will talk about vineyards, winery, the area where a wine is born and the people who help to create it. We will see how the territory of origin can, if well used, increase the appeal and increase customer loyalty towards a wine region or towards a single producer. Wine tourism is the instrument for this process and it is powerful. The first element to be understood is the dimension of this instrument.
Since 2012 the world travellers have become more than 1 billion and they increase at a rhythm of 4% per year. In Italy, in 2013, the arrivals of travellers from abroad were 46 million, finally our tourism has begun once again to grow even though with a modest 1,9%. Wine tourism increases more rapidly (around 3% per year) but not in a uniform manner. The 5-6 million travellers who every year visit wine regions over here generated business esteemed at about 3 billion euro between direct turnover and generated; for every euro paid in a winery, the wine tourist spends another 4 in the same area. Read more…


Vineyard price: from 800.000€ down to 30.000

There is a rush to buy in the better known regions and with minor possibilities of expansion, but certain excellent vineyards still have convenient prices

Read for you by Donatella Cinelli Colombini

amarone-grapeharvest

amarone-grapeharvest

Foreign buyer shunt for Italian vineyards: not only people from the US and northern Europe as in the past but also millionaires from Bric nations.
So we have Russians who buy up the historic Gancia di Canelli winery, the Brazilian banker Andrè Santos Esteves who buys the Tenuta di Argiano in Montalcino. A few days ago some South Africans planted their flag near the Monna Lisa – La Gioconda- Vignamaggio villa in the heart of Chianti Classico. But there are also buyers from China around and this keeps the prices high both of the big estates and of the small, which are more prestigious regardless, that the number of estates on sales is higher than ever before.

le_macchiole_vineyards

le_macchiole_vineyards

The prices of “villa with Vineyard” are stable, this type permits one toassociate to a wine production their holidays in Italy with family and friends. The report published by Knight Frank the major consulting and real estate society in the world, indicates for this type, an increase of 20% in 2013 in Tuscany. But let’s go back to the vineyards using the report by Wine News for Vinitaly a few days ago and a previous one by Giorgio dell’Orefice for the “Il Sole 24 ore” based on information by Assoenologi: the prices vary enormously: the most expensive are in Alto Adige from 800-550.000€ the hectare, straight after the Cannubi hill in Barolo where the vineyards costs 700.000€ per hectare. The best land in Prosecco –Conegliano and Valdobbiadene tank to the enormous commercial boom, have prices around 4-500.000€ while in Amarone 480.000€ and in Valpolicella 550.000€. In Veneto as in Trentino the prices decrease to 350-300.000€ outside of the top areas. Read more…

Fashion show wines: wineries belonging to stylists

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Only Mario Moretti Polegato creator of Geox has gone from wine to fashion, Cavalli, Renzo Rosso, Ferragamo …. All come to wine from fashion

Seen for you by Donatella Cinelli Colombini

Renzo Rosso Diesel Farm

Renzo Rosso Diesel Farm

These are designer bottles; they have a pinch of glamour, these bottles created by the great names in fashion that have now turned to wine production. Even when the wineries belong to international stars such as Arnaldo Caprai from Montefalco they bring with them a more creative, international and brilliant imprint. Marco Caprai, the most famous name from Sagrantino, comes from a family of cashmere producers, the same who produce the famous lace bracelets Cruciani. Read more…


VIP in the vineyards in Montalcino and Tuscany

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From the singers Gianna Nannini and Sting, to fashion stylists such as Ferragamo, bankers, and porn stars … a bit of everything among the VIP’s in the wine world

Seen for you by Donatella Cinelli Colombini

images (1)

images (1)

In a way the Tuscan Vineyard resembles a stage for successful women and men who have everything and who are maybe on the lookout for new emotions such as having their name on the label of a small wine treasure. Famous people with exceptional abilities who have availabilities of great capitals and great contacts. People who can increase the prestige and the myth of Tuscan wines as if the vineyard were the red carpet at the Oscars.
Tuscany has plenty but Montalcino is really full of super VIPS.
Starting from Brunello and the most recent arrivals: the newest is Soleya International Corporation from Panama although there is no face behind this society at the moment.
Andrè Santos Esteves, 45 years old, banker from Brazil, 329th richest man in the world and 14th in Brazil according to the Forbes list. He adores great wines and has seen in the splendid Argiano estate in Montalcino a type of Italian chateaux.
Alejandro Bulgheroni richest man in Argentina according to Forbes, his business is in gas and petrol but he spends lots of time in Italy where his wife lives. Maybe for this reason he has bought Dievole in Chianti Classico, Poggio Landi (just in front of my Casato Prime Donne) and Podere Brizio in Montalcino adding it to his vineyards in Mendoza in Argentina, Garzòn in Uruguay, California … Read more…

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