Let me tell you about an unusual Donatella Cinelli Colombini on the day of her birthday, habits and virtues of Donatella Cinelli Colombini in a wine blogger version
By Ignazio Anglani
The title is correct, the sub title also, now I will talk about Donatella Cinelli Colombini, but not in her usual role as producer of Brunello, at Casato Prime Donne, as well as Orcia and Chianti Superiore at Fattoria del Colle. I will not talk about her a volcano of ideas: Cantine Aperte-Wine day, Calici di Stelle or the Urban Trekking…… Neither do I intend writing about Donatella as a teacher and expert in wine tourism, or as the President of the DOC Orcia wine region …. None of these!
Today I will talk to you about Donatella Cinelli Colombini the wine blogger.
To be a blogger necessarily means that one has the desire to communicate, in Donatella Cinelli Colombini though there is also a need to talk about the thing s that interests her most and her passions…many of them!
Wine and art are her main passions. Her life and work immersed in the wine world and her studies of art of course demonstrate this.
Writing though, must be done to perfection, just like most of the things she does (she is not very interested in clothes and cars but for everything else she is very demanding).Every article is prepared meticulously. Wine has taught her not to leave any detail behind: soil, exposition, clones, implantation, vine training, pruning, harvest, vinification, ageing……..the same goes for the blog: contents, images, captions, length, tags, links, nothing is left to chance.
To create harmony three things must not be missing: contents, quality in writing and rhythm. Lengthiness and getting off the point are not permitted. Every moemnt of the day is usefull for writing… even the unthinkable ones. If she has begun a piece with difficulty her husband Carlo Gardini or her daughter Violante (the Cinelli Colombini Jr.) are able to sidetrack her.
Violante is often a model for the images and you can be sure that Donatella will not let her go up until she has found the perfect shot. The only model who can do as he likes is Felix, the enormous golden retriever at Fattoria del Colle. Images are decisive for the success of the blog posts and so, if Donatella takes part in an event, she take more than any Japanese guests and tries to get a snap of every participants she knows.
On the other hand she hats being photographed and it will be very difficult to get her to pose. <<Self praise is no recommendation>> says Donatella explaining that <<the blog is not there to talk about me>>.
The Cinellicolombini Senior personally writes many of the articles, and often she must go and visit places, exhibitions, or takes part in events. Her husband Carlo is always ready to accompany her, and she is happy, because, if she is not driving, she can write.
I’ve had a laugh while writing this article, however to keep a blog requires great discipline, especially if, as in her case, an article marketing action takes place through the social media so as to divulge the contents.
As always a job well done has its rewards. On Ebuzzing, the portal which monthly rates the most influent Italian blogs, Donatella Cinelli Colombini‘s has been for months among the top 10. The other positions are held by Italian legends with very strong editorial staff such as WineNews, Luciano Pignataro, Intravino and Cronache di Gusto and DiVini by Corriere della Sera. In other words to be sixth signifies being really good and Donatella’s blog grows constantly in number of readers even though she never says a bad word about anybody, or instigating, but only telling stories and talking about people in wine and people from this territory.
Last year after Vinitaly having opened its doors to bloggers, Donatella was tempted to register for the event under a new role. Then she renounced, there was too much work at the booth and her daughter Violante would have had a fit.
So Donatella is an excellent wine blogger, with a wish of sharing all she knows or that interests her, she is willing to open the doors of her beautiful estate and show her daily life as a wine producer.
(Donatella thanks Ignazio from the bottom of her heart for such a pleasant post)