These are designer bottles; they have a pinch of glamour, these bottles created by the great names in fashion that have now turned to wine production. Even when the wineries belong to international stars such as Arnaldo Caprai from Montefalco they bring with them a more creative, international and brilliant imprint. Marco Caprai, the most famous name from Sagrantino, comes from a family of cashmere producers, the same who produce the famous lace bracelets Cruciani. Read more…
Certainly the 135 wineries present have brought some excellent Brunello2008 which are immediately enjoyable. Some say that they are so good now that they will not age well, I am convinced that that is not true, and that these have been vinified better that in the past and so consequently will last decades, or event centuries.
I do not wish to talk about the wines, if not to say that mine – from Casato Prime Donne in Montalcino– have been liked by all (were you expecting me to say the contrary?)- instead I would like to tell you some curiosities. First of all the Gala party in the cloister in Sant’Agostino. 50 tables with a mirror surface and chandeliers one meter high in transparent Plexiglas. Tablecloths, serviettes, seat covers, water glasses and even the cutlery all black. In other words quite a Hollywood style that however gave a glamorous touch to our usual restrained Montalcino manner. Those present at Benvenuto Brunello for the first time actually goggled, like Federico Castellucci Direttore generale OIV who said << you have nothing to envy from the French, these evening is fantastic>> and then in a whisper –I was not expecting anything of this level, I wish to compliment you.!- Read more…
The Boomers buy 44% of wine but it’s the younger Millennials who buy the most expensive bottles. Contemplation on how to dialogue with the US consumer
It’s the generation born after the Second World War, in full economic expansion (1945-1964) who guides the wine consumption in USA. A 30% portion of wine shopping goes to the Generation X who gradually will substitute the previous target a sit gets older. The Millennials, in other words the consumers born in the 80’s , who are now between twenty and thirty year of age buy a little less than 13% of wine just like the over sixty’s.
This sub-division come from Rob McMillan, founder of the Silicon Valley Bank’s Premium Wine division and has been well commented by WineNews. To this one must add the detail of the type of wines consumed. When Rob McMillan declares that the Millennials are not yet a resource for the wine industry he refers in fact more to the commodity segment than to the premium wines or ultra premium wines like Brunello or Barolo.