He too was there, the famous Tom Mueller, author of the book Extraverginità. The sublime and scandalous world of olive oil, at the dinner for charity during Eataly
Seen for you by Marzia Morganti Tempestini
Taste-super experts's presentation dinner
A dinner which took place in Florence organized by Oscar Farinetti with the Frantoio Santa Tea to collect funds for the Meyer hospital.
A person with light and serene eyes, slat and pepper hair, and an Italo-American accent. To the question asking about the coincidence of the Times having publicised his book which was being presented at that same time at the Camera dei deputati, he smiled and said how on the day of the presentation he found himself, through no fault of his own in an embarrassing situation, “when I saw the sketches I wanted to die” . Never had he received so many phone calls from protesting producers surprised by the article throwing dirt at our extra virgin olive oil.
It is true that until a few years ago, regardless of the fact that Italy was the second producer in the world with about 480 tonnes in the last year,
Carp-with extra virgin olive oil by Oscar Farinetti
regardless if a decrease of 8%, one spoke of oil only during the autumn during the period of picking and pressing the olives. Today thanks to the many events to divulge the green gold from Italy it is talked about and promoted in other moments during the year and especially in places where once there was no land apt for olive trees. In Trieste where the Olio capitale was organized by the Camera di Commercio, Confcommercio and Città dell’Olio, Boris Pangerc tells us, he is a junior secondary school teacher, poet and olive grower, Mayor for ten years of the Comune di San Dorligo della Valle, when the decided to participate with their municipality in the Associazione Città dell’Olio planting 1500 olive trees, he and his friends were called visionaries and more so still when a few years ago they decided to organize the first edition of Olio capitale. During the seventh edition, just concluded, the exhibitors were 300 and the visitors more than 10,000 coming even from the nearby Croatia. Read more…
A semiotic square so as to understand what rapport you have with wine. The choice is between radical, enosnob, Pane al pane (call spade a spade) and socialite
Read for you by Donatella Cinelli Colombini
Wine lover’s semiotic square
With Vinitaly all sorts of surveys arrive but this one is really intriguing. The Istituto Squadrati di Milano has created for the Cantina Bosco Viticoltori, a “Quadrato semiotico” or rather a schematic diagram which permits us to give wine lovers a profile.
This scheme has 4 corners, the different wine lovers are: – RADICAL: those who put genuine products in front of everything else – ENOSNOB: for those who consider only high quality wines – PANE AL PANE (call a spade a spade): those who consume daily – SOCIALITE (lovers of social occasions): wine is part of the movida and they like spending time with others. Along the square sides there are 4 referring concepts in contrast with each other: sacred and profane, nature and culture, and on the inside of the scheme there are indicated 23 commonplaces which correspond to the deep rooted convictions in each group of consumers. Following their logics it is easy to understand to which quarter of the square one belongs. Read more…
We arrive in Stockholmwith this year’s first snowfall, for us its cold, for the locals it’s unusually mild. The city is beautiful with its immense buildings, all perfect and tidy. We are in the north, where Father Christmas lives and there are evident traces of the festivities just gone. There are still lots of lights in the roads, lots of pile of fir trees piled high in the squares and a few trolls with red hats on. The food market is a Swedish version of Eatalywith all sorts of salmon, shrimps and herrings. Karina Tholintakes us to the Sommelier Association office
where they are preparing two youngsters for a competition: in five minutes they must describe in English a white wine of which they do not know the origin and they manage it perfectly. These Swedes do not take things lightly; they have just positioned one of them on the podium as best Euopean sommelier. The wine safety vault-treasure chest, with its iron bars, is spectacular, it resembles a medieval prison. Read more…
The commercial area of the Atlantic coast is definitely the strongest for wine consumption, because next to the big apple there is New Jersey with 4,5% of share of the market, Massachusetts (3,9%)and Virginia (2,9%) which is the state with bigger growth (Corriere Vinicolo 17 June 2013 ). The first 10 states, for wine business, are worth 61% of the USA market which means 189 million cases. The rules for selling alcoholic products are varied but on the whole there is a national antitrust ruling which prohibits, to those importing, to also be a distributor or retailer. Then there is the monopoly present in 18 states: Pennsylvania, New Hampshire, Mississippi, Utah, Wyoming, Georgia, Michigan, Nevada, New Jersey…. . and even cities such as Las Vegas and Atlanta (Leonardo LoCascio for Assoenologi2011).
In some states it is prohibited to sell wine in stores with multiple licenses such as supermarkets. For example from Eatalyin New York there are no wines that are sold in the wine store next door. Other restrictions regard the discounts and the extension of payments. The largest problem is however the internal competition, three quarters f the wine sold in USA is made there, and 90%of it is Californian.
This could be a real locomotive for wine, oil, cold cuts, cheeses…. If there were not in circulation five times as many false products that are “Italian sounding“
false made in Italy cold cuts
From mozzarella to cold cuts, from olives to prosciutto the presence of the Italian label, is always practically, abroad, a sign of something false: it seems Italian but it is not. So that is how most of our efforts to qualify our production, renovate it, make it more healthy and better known all end up making richer those who produce false made in Italy products in nations where the cost of production and the guarantees are inferior to ours.
How frustrating! Oscar Farinetti – Eataly is right, when he says that all that is
false asiago cheese
necessary is a legal service able to energetically contrast these Italian sounding products abroad so that our nation might become the richest in the world. In fact regardless the competition of these forgers, in the first three month of 2013 the food and wine exportation has increate by + 12%, a great result.
A growing number of enterprises, associations and agricultural confederations are asking the government for an efficient protection service for what is Made inItaly. It would really be an action that could help Italian foods fly high. Read more…