The Enoteca Italiana is the Institute borne in 1933 to promote typical Italian wines and since the nit has taken the best Italian wines around the world, and especially now, with great success

Launching of the Settimana dei vini 2011 in Siena

I have been Vice President of the Enoteca Italiana for the past 4 years and now that the role as administrator is about to finish I would like to show you something on the inside. I was nominated among the administrators by the Mayor of Siena so as to be able to keep an eye on the annual accounts. The economic situation of the institution was in fact critical. However regardless of a decrease in public financing (reduced to a twentieth of what used to be the amount received) regardless of the international financial crisis …regardless of everything, the Enoteca has worked well and has a list of successes. Under the guide of the President Claudio Galletti and the Director Fabio Carlesi the Enoteca Italiana is experiencing a new life.

First day of the fair in Verona with loads of people, many from Asia, many journalists and many operators with a renewed interest in Tuscany.

Vinitaly 2012 - Donatella Cinelli Colombini - Premio Internazionale Vinitaly

Pavilions brimming over with guests on Sunday the first day of the Vinitaly 2012 fair, that this year has changed calendar and begins in fact on a Sunday. Enough people to fill s stadium, which has diluted the commercial contact but which has created an exhilarating atmosphere and prepared the producers for great results. During the inauguration ceremony, in front of the entire Italian wine world the Minister Mario Catania spoke freely, listing all of his convictions: more resources for promotion abroad, a definite no to liberalising planting rights, distinguishing clearly the actions for a responsible consumption of wine form the campaigns against alcoholism. Practically a clear introduction without impossible promises and full of punctual references.

Here is “UNA” the wine dedicated to the unification of Italy. The two

UNA bottiglie dell'Unità d'Italia

bottles, one of red wine and one of white, contain small amounts of wine obtained from 40 autochthonous grape varieties 40 from our country, two per region. For Tuscany the variety chosen was Sangiovese and the wine used was Brunello di Montalcino

The wines celebrating the Unification of Italy are consequently a summary, or a blend as the winemakers may say, which symbolically unites the Italian vine growing world.

A group of the top 32 wine producers from Montalcino, led by the Vice-President of the Consortium Donatella Cinelli Colombini, have been in Sao Paulo, the economic capital of South America , in order to introduce their Brunello wines personally to Brasil.

Brunello wine producers at Terrazza Italia

The wine has been presented to the press and the local wine producers and experts: Banfi, Barbi, Camigliano Canneta, Capanna, Caparzo, Caprili,Castelli – Martinozzi, Castello di Romitorio, Col d’ Orcia, Collemattoni, Corte Pavone, Donatella Cinelli Colombini, Fanti, Gianni Brunelli, Il Poggione, La Gerla, La Magia, Le Chiuse, Mocali, Poggio di Sotto, Poggio il Castellare, Salvioni, Sassodisole, Siro Pacenti, Talenti, Tassi,  Tenuta di Collesorbo , Tenute Friggiali and Pietranera, Val di Cava, Verbena, Villa Le Prata, were all represented.

Brazil is country which is a member of the BRIC  – it is one of the major countries of the world which is currently experiencing an  economic boom –  out of the south American countries is one of the only ones which has  a strong and influential Italian presence. In the Sao Paulo area alone there are 16,000,000 inhabitants of Italian descent.

Our Brunello wineries were visiting San Paulo with the specific aim of expanding their exports and promoting their own image, which is already very well known and respected in the area. In Brazil,  Brunello wine is  synonymous with quality, it has great prestige value and is considered to be very exclusive . Many people know the wine well, but never before they had the opportunity to taste and compare so many of the Brunello wines  all together at their leisure. And it is precisely attaining the public’s awareness and their personal opinions that these important Tuscan wineries intend to devote their attention to: they will be concentrating on impressing their importers, the sommeliers, the press and the leading public opinions.

Market in San Paolo

The program of this trade mission to Brazil was very intense: it  lasted 5 days and as well as promoting the wine it also helped to educate the producers from Montalcino in the details of the Brazilian market ecomony and included a visit to the huge upmarket supermarkets which are major centres of culinary excellence for Brazilain customers with greater spending capacity. The Consorzio del Brunello  had never  before undertaken a trade missions such as this to Brazil and for this reason, the schedule was very full and was designed to hit all the strategic market segments of Brazil. Two of the tastings have been reserved exclusively for the Sommeliers from Sao Paulo and Campinas, there was one  evening with the specialist wine press, one workshop for the importers and one for the retailers, a wine tasting for the Friends Association of Wine and 3 educational seminars with video and data information. The preparation of this trade mission to Brazil has required months of work in order to plan and prepare this detailed  program – in collaboration with ICE and Enoteca Italiana -  especially in the preparation of the Brochures, Wine tasting information leaflets  and the production of the two Videos, which have also  been made available in Portuguese.

San Paolo

In the South American countries import taxes multiple  the price of bottles of wine tenfold which is why they are perceived by  the public as being luxury goods. Because of this it is necessary to ensure that the public perception of the Montalcino wines is that they are of the highest quality as it is important  to capture the interest and admiration of the 200,000 super-rich and the middle class who have a large spending capacity and who reside almost entirely in the areas of Sao Paulo and Rio de Janeiro.