Wine, Whiskey, Vodka, Tequila, bottles by celebrities can be of all sorts and they make the most of their fame for products that are often commercial
By Donatella Cinelli Colombini, Doc Orcia, Fattoria del Colle
More and more famous people choose to bind their face to a wine or a spirit. It seems to be an irresistible attraction for stars. Maybe the idea is to multiply earnings through their fame, but not always does this work out. Some have earned a great deal like George Clooney who recently sold his Casamigos Tequila for 1 billion US dollars.. Others have been able to make their brands famous such as David Beckham with the whisky Haig Club by Diageo. The there are those who have had parallel successes in wine and in their artistic career without mixing things: such as Jay-Z, who owns Champagne Armand de Brignac. But there have also been some flops such as the concoction of juice and wine Hpnotiq Sparkle by the reality TV star Khloe Kardashian or the England team manager, Sven-Göran Eriksson with the Sven wine brand.
Here in Italy, after the wines by Al Bano, the better known cases of bottles by celebrities are those by Bruno Vespa and by Massimo d’Alema. I think though that they are realizing how difficult it is to reach success with a winery.
The Drinks Business presents us with 10 new bottles by famous people. A bit of everything, particularly odd products too. In most cases though a real question of business making the most of someone’s image.
Taylor Swift launches premium vodka, Big Machine Platinum Filtered and emphasizes its prestige because of the purest water from Tennessee, and of course the connection with the songs.
Lady Gaga to begin with wanted to call her wine range “Grigio Girls” like the song in her last album dedicated to her friend Sonja, who is fighting cancer. Then the name changed to “Joanne Trattoria Vino Bianco” and “Joanne Trattoria vino Rosso” from the name of the Italian restaurant in New York owned by her father, Joe Germanotta. Read more…
With my best wishes for 2018, I am sharing some pleasant memories of 2017, that has been a really fantastic year, even though the grapes were scarce
New Year at Fattoria del Colle
Donatella Cinelli Colombini
2017 ,the year that has just finished, was one with fewer grape clusters but with great commercial successes. The Casato Prime Donne winery in Montalcino Fattoria del Colle in Trequanda sell wine in 37 nations and the wines from our vineyards is just about sufficient to cover all the requests. Actually for some wines like Rosso di Montalcino, Cenerentola DOC Orcia and IGT Drago e le 8 Colombe, we have sold the wines from two vintages finishing all the stock while the Brunello 2012 was rationed so we could reach Christmas. Our increase in sales shows a wonderful + 17% considering that Violante’s sales office had no Riserva to sell.
Cenerentola 2017-2018 New Year’s eve at Fattoria del Colle
This success is clearly also to attribute to the quality of the wines (well done the cellar girls!) and some is due to the vineyards, where a daily care of the plants – a return to old winter pruning systems and the organic regime – have permitted the production of excellent grapes even in vintages, such as the last, where the climate went a bit wild. The 2017 grape harvest was scarce especially at Fattoria del Colle where the soil is sandy and where the wild boar and deer have had a feast. After fencing off the vineyards in Montalcino next to be fenced off will be the vineyards in Trequanda.
The country inn and the restaurant went well too with a + 55% and even better the winery sales that are now a good 15% of the wine business. Read more…
A Supertuscan for those who love Tuscan cuisine but also something more multiethnic, Il Drago e le 8 Colombe is appreciated by the young and by those who love small masterpiece productions
2015 is a 5 star harvest, 2015 is a lucky year because the vineyards remained miraculously unharmed while all around all sort of things were going wrong: in Torrita hailstones as large as tangerines, water bobs flooding the nearby Buonconvento. But in the vineyards small perfect clusters were ripening, more beautiful than we had seen for a long time.
The Il Drago e le 8 Colombe symbolizes the 8 women who work in the winery at Fattoria del Colle –together with Casato Prime Donne in Montalcino these are the first in Italy with an all female staff- and the only man who can influence the productive choices : Carlo Gardini, husband to Donatella Cinelli Colombini the owner.
The Il Drago e le 8 Colombe is a Supertuscan, which means it does not belong to any DOC appellation but is a “masterpiece” wine, a small production born for the creativity and wine making passion that’s has enabled Donatella Cinelli Colombini to experiment in Trequanda with Sagrantino, variety from the nearby Umbria.
The Sangiovese, Merlot, and Sagrantino grapes used to produce this wine are born in Fattoria del Colle. They are cultivated following the organic regime with great manual care. Harvesting is also done by hand, at different times: firs the Merlot, then the Sangiovese and the Sagrantino for last. Read more…
Residual soap, shoddy washings, dust …these are the most frequents problems with dirty glassware in restaurants , and the reasons why clients flee
By Donatella Cinelli Colombini, Agriturismo, Toscana, Fattoria del Colle
97% of British clients interviewed by Restaurant Show in London for a survey by the Classeq, declared that they would stop eating immediately if they discovered that they were using dirty glassware.
And the the British are not as fussy as the Japanese! Yet the idea of drinking out of dirty glasses blocks them, and how can one criticize them! The problem is more widespread than one thinks in the Cask beer report it says that one out of three glasses, among those where beer is served, is dirty, and that however 40% of them have defects (opaqueness, ruined rims etc)
Soap residue , or those of other chemical products left on glasses also by the glass makers can ruin the aroma and the taste of beer and wine.
Sommeliers have often underlined the necessity of “fresh” glasses to be able to offer an excellent experience to clients, and complain that this aspect is often underestimated because of bad washing equipment. To the hygienic problem the other problem is often added, smell from the detergents or of food in the case of dishwashers used for dishes, cutlery as well as for glasses.
Going back to hygiene, it is quite surprising to read the list of “the germiest things in a restaurant” taken from an ABC News report divulged by Huffington Post Usa and then by the blog cantello.it . Read more…
The Il Drago e le 8 Colombe wine tells its story through a QR Code on the label, containing curiosities in Italian and in English
Il Drago e le 8 Colombe IGT Fattoria del Colle Toscana
For someone who thinks she knows about wine communication this really is the limit: Donatella Cinelli Colombini is one of the last to do wine storytelling on the label …. But those who drink her Drago e le 8 Colombe will be able to learn about the strange name chosen for the wine, and the strange blend, by simply scanning the QR code with their mobile phone. A way to discover the Tuscan traits not only in the glass but also through descriptions.
Il Drago e le 8 Colombe comes from Fattoria del Colle in the middle of the oldest and best preserved area of Tuscany and it brings with it aroma of ripe red fruits and the powerful and harmonious taste typical of a hilly territory where the aril is clean and the ripening of the grapes is slow. Typical food in this region grilled beef steak and pecorino cheese, both wonderfully matched with the Il Drago e le 8 Colombe IGT Toscana.
Il Drago e le 8 Colombe IGT Violante Gardini Cinellicolombini Jr
The vineyards are cultivated following the organic regime and by hand as has been done for centuries. In the cellar there are only women. But there is also a dragon this is Carlo Gardini, husband to Donatella Cinelli Colombini the owner, he is one of the initiators of the new experimentations. A game of symbols that say that the Fattoria del Colle winery is feminine not feminist because the great wines have no gender and they are produced and consumed by those who love nature, culture and good things. Read more…