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Fashion show wines: wineries belonging to stylists

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Only Mario Moretti Polegato creator of Geox has gone from wine to fashion, Cavalli, Renzo Rosso, Ferragamo …. All come to wine from fashion

Seen for you by Donatella Cinelli Colombini

Renzo Rosso Diesel Farm

Renzo Rosso Diesel Farm

These are designer bottles; they have a pinch of glamour, these bottles created by the great names in fashion that have now turned to wine production. Even when the wineries belong to international stars such as Arnaldo Caprai from Montefalco they bring with them a more creative, international and brilliant imprint. Marco Caprai, the most famous name from Sagrantino, comes from a family of cashmere producers, the same who produce the famous lace bracelets Cruciani. Read more…

VIP in the vineyards in Montalcino and Tuscany

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From the singers Gianna Nannini and Sting, to fashion stylists such as Ferragamo, bankers, and porn stars … a bit of everything among the VIP’s in the wine world

Seen for you by Donatella Cinelli Colombini

images (1)

images (1)

In a way the Tuscan Vineyard resembles a stage for successful women and men who have everything and who are maybe on the lookout for new emotions such as having their name on the label of a small wine treasure. Famous people with exceptional abilities who have availabilities of great capitals and great contacts. People who can increase the prestige and the myth of Tuscan wines as if the vineyard were the red carpet at the Oscars.
Tuscany has plenty but Montalcino is really full of super VIPS.
Starting from Brunello and the most recent arrivals: the newest is Soleya International Corporation from Panama although there is no face behind this society at the moment.
Andrè Santos Esteves, 45 years old, banker from Brazil, 329th richest man in the world and 14th in Brazil according to the Forbes list. He adores great wines and has seen in the splendid Argiano estate in Montalcino a type of Italian chateaux.
Alejandro Bulgheroni richest man in Argentina according to Forbes, his business is in gas and petrol but he spends lots of time in Italy where his wife lives. Maybe for this reason he has bought Dievole in Chianti Classico, Poggio Landi (just in front of my Casato Prime Donne) and Podere Brizio in Montalcino adding it to his vineyards in Mendoza in Argentina, Garzòn in Uruguay, California … Read more…


New millionaire wine making neighbours in Tuscany

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The Tuscan wine making regions, especially Montalcino, attract people with immense fortunes who want to see their name on dream bottles

By Donatella Cinelli Colombini

Winery Colle Massari the castle

The castle of Colle Massari winery

Next door to Casato Prime Donne a property has been bought by Alejandro Pedro Bulgheroni Argentinean billionaire from the petrol sector with investments al lover the world and vineyards in Argentina, Uruguay and California. We expect him to transform the present rural buildings, in front of us, into a villa with heliport.

The new owner of Argiano, still in the Brunello area, is a Brazilian indicated by Forbes as one of the 300 richest men in the world. He has fallen in love with the splendid 16th century villa built according to a project by Baldassarre Peruzzi – a sort of Tuscan Chateau – and with the noble history of this location where, among others, Foscolo, Carducci, D’Annunzio and Zolà have stayed. Read more…

Sound Tourism in the cities or in the vineyards?

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After Central Park in NY in  Padova too they use sound for transforming a tour into an enlightening experience. Why not do it in wine producing areas

Gattamelata-Padova

Gattamelata-Padova

For the moment the application of Sound Tourism regards only cities (Siena, New York, Toronto, San Paolo, Padova) but it can also be successful in the countryside, in fact it might enrich the visits to high quality wine regions, with experts and producers living explanations, music, sounds of the harvest and even different animal sounds from different times of day and different months of the year. The tour full of emotions and information so as to become an unrepeatable moment.

Sight, taste, smell are the basis of wine tourism, but why not use sound also? Technology is useful for tourism. In 2014 internet communication on mobile devices will beat that on regular computers. Already now 4 billion people own a mobile phone and the increase in use of the phone to access internet is amazing. During the first three months of 2011 In Italy it had increate by 34% compare to the same period f the previous year and there is an evident connection between the use of smart phones (20 million appliances) and access to internet.

So this is the new tourism. A sector which need to communicate with its clients so as to get them to know every destination in terms of what is on offer (attractions and services), prices and “dreams” such as landscapes, personalities, situations….… which all are part of the myth of a place like Fellini for Rimini and Biondi Santi, Ferragamo, the Beatle Paul Mc Cartney for Montalcino. Yes because our tourist is out hunting for new experiences and not for places to see. The web is the instrument he uses to find travel solutions, events and appointments which are to transform his trip into something unique. And technology can change his wishes into reality!

This is Sound Tourism I-Padova where the “i” stands for I – pod, mp3 player, smart phones, etc. The project is illustrated

vineyards-Fattoria del Colle

vineyards-Fattoria del Colle

in a periodical regarding tourism studies, directed by Francesco di Cesare, who supplies in each edition, reflections which are extremely innovative. The project was born in Padova in 2006 and in the following years it has been extended to other places in the same province. The confirmation about its validity comes from the amount of downloads, so the amount of times the audio file has been downloaded from the Turismo di Padova web site. Few until 2008 and then always more with peaks of up to 4000 per month. This is the future, technology, territory and storytelling ….

Those who think that the Basilica di Sant’Antonio in Padova or the Gattamelata statue by Donatello are fine but not Brunello or Barolo, are wrong! It is exactly the contrary, the excellent wine regions are those that are more apt for a tourism based on sound, evoking, are less chaotic, and multisensory.

CasatoPrimeDonne-Vignaiola - M-Austin Latka

CasatoPrimeDonne-Vignaiola - M-Austin Latka

Let’s try!

Read for you by Donatella Cinelli Colombini


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