Wine, Whiskey, Vodka, Tequila, bottles by celebrities can be of all sorts and they make the most of their fame for products that are often commercial
More and more famous people choose to bind their face to a wine or a spirit. It seems to be an irresistible attraction for stars. Maybe the idea is to multiply earnings through their fame, but not always does this work out. Some have earned a great deal like George Clooney who recently sold his Casamigos Tequila for 1 billion US dollars.. Others have been able to make their brands famous such as David Beckham with the whisky Haig Club by Diageo. The there are those who have had parallel successes in wine and in their artistic career without mixing things: such as Jay-Z, who owns Champagne Armand de Brignac. But there have also been some flops such as the concoction of juice and wine Hpnotiq Sparkle by the reality TV star Khloe Kardashian or the England team manager, Sven-Göran Eriksson with the Sven wine brand.
Here in Italy, after the wines by Al Bano, the better known cases of bottles by celebrities are those by Bruno Vespa and by Massimo d’Alema. I think though that they are realizing how difficult it is to reach success with a winery.
The Drinks Business presents us with 10 new bottles by famous people. A bit of everything, particularly odd products too. In most cases though a real question of business making the most of someone’s image.
Taylor Swift launches premium vodka, Big Machine Platinum Filtered and emphasizes its prestige because of the purest water from Tennessee, and of course the connection with the songs.
Lady Gaga to begin with wanted to call her wine range “Grigio Girls” like the song in her last album dedicated to her friend Sonja, who is fighting cancer. Then the name changed to “Joanne Trattoria Vino Bianco” and “Joanne Trattoria vino Rosso” from the name of the Italian restaurant in New York owned by her father, Joe Germanotta. Read more…