These are the 5 words most associated with Italian wines in USA. What is evident is the presence of Tuscany and Chianti
This news comes from the report by “Wine Opinions Vinitaly Survey” and has been commented on excellently by Wine Meridian. In decreasing order there is a first group of words which includes Chianti, Toscana, Sangiovese, Barolo, Rosso and Dry followed by a second list of terms, that regard mostly the sensations that come from wine: Earthy , Prosecco, Food, Fruity , Robust, Diversity .
Here is first thought on the word Chianti that demonstrates how the effort to communicate Classico, selezione, superiore …. Has only been successful with those who work in wine while the public still gets confused … like when we say Bordeaux
and put all together the Premier Cru and the vin de pays, Margaux and the les Graves.
That there is this difference between the perception of wine lover and the general public is evident from the comparison of this list and the most frequent appellations written about by the International press shown by Regione Toscana at the inauguration of the Anteprime 2017. Brunello was on top of the list before Chianti and Chianti Classico. While in the “Wine Opinion Vinitaly Survey” the prestigious red wine form Montalcino is stationed in a very peripheral position. Read more…