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Food bloggers in Italy: is it a hobby or a job?

In Italy there are 280 food bloggers: is this an activity you can live off or is it only a cost for those who do it without compromise? Let’s find out together

By Donatella Cinelli Colombini, Montalcino, Casato Prime Donne

Italian-Food-blogger-Sonia-Peronaci

Italian-Food-blogger-Sonia-Peronaci

The case with  Giallo Zafferano is emblematic. Born in 2006 thanks to Sonia Peronacci and her partner, both accountants who in their free time wrote and photographed recipes to then divulge online. This has become a venture that employs 30 people and has 2 million contacts per day, important investors…. But in the end  Sonia ended up not recognizing herself in this project, and has sold her shares and got out. Now she is concentrating on <<video recipes in English too (there is practically an online encyclopedia and I wish to open it up abroad”), and a wider view regarding the cuisine. “Something a little more modern in its contents with respect to GialloZafferano” for example intolerances>> she said in an interview for  Gamberorosso.

Italian -food-blogger- Ada-Parisi-siciliani-creativi-in-cucina

Italian -food-blogger- Ada-Parisi-siciliani-creativi-in-cucina

Another high end food blogger who has a similar passion but is oriented towards haute cuisine and refuses any publicity,: Ada Parisi from “Siciliani creativi in cucina”. When she came to prepare the “polpettine di tonno” and the “caponata” (a dream that you would just not believe) for the Casato Prime Donne award, I asked her <<but being a food blogger has a costs you?>> she touched her glasses and closed her mouth tight <<I am a journalist for a large agency, I try the recipes and I publish them as I like to cook them and share, if I must prepare them with ingredients I do not like, then I don’t do it! >>. “Siciliani creativi in cucina” grows in followers month after month, and maybe it is its rigor that is the key to success .

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