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The new bottles by celebrities

Wine, Whiskey, Vodka, Tequila, bottles by celebrities can be of all sorts and they make the most of their fame for products that are often commercial



By Donatella Cinelli Colombini, Doc Orcia, Fattoria del Colle

More and more famous people choose to bind their face to a wine or a spirit. It seems to be an irresistible attraction for stars. Maybe the idea is to multiply earnings through their fame, but not always does this work out. Some have earned a great deal like George Clooney who recently sold his Casamigos Tequila for 1 billion US dollars.. Others have been able to make their brands famous such as David Beckham with the whisky Haig Club by Diageo. The there are those who have had parallel successes in wine and in their artistic career without mixing things: such as Jay-Z, who owns Champagne Armand de Brignac. But there have also been some flops such as the concoction of juice and wine Hpnotiq Sparkle by the reality TV star Khloe Kardashian or the England team manager, Sven-Göran Eriksson with the Sven wine brand.



Here in Italy, after the wines by Al Bano, the better known cases of bottles by celebrities are those by Bruno Vespa and by Massimo d’Alema. I think though that they are realizing how difficult it is to reach success with a winery.

The Drinks Business presents us with 10 new bottles by famous people. A bit of everything, particularly odd products too. In most cases though a real question of business making the most of someone’s image.

Taylor Swift launches premium vodka, Big Machine Platinum Filtered and emphasizes its prestige because of the purest water from Tennessee, and of course the connection with the songs.

Lady Gaga to begin with wanted to call her wine range “Grigio Girls” like the song in her last album dedicated to her friend Sonja, who is fighting cancer. Then the name changed to  “Joanne Trattoria Vino Bianco” and “Joanne Trattoria vino Rosso” from the name of the Italian restaurant in New York owned by her father, Joe Germanotta. Read more…

VIP in the vineyards in Montalcino and Tuscany

  • Published in Forum

From the singers Gianna Nannini and Sting, to fashion stylists such as Ferragamo, bankers, and porn stars … a bit of everything among the VIP’s in the wine world

Seen for you by Donatella Cinelli Colombini

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In a way the Tuscan Vineyard resembles a stage for successful women and men who have everything and who are maybe on the lookout for new emotions such as having their name on the label of a small wine treasure. Famous people with exceptional abilities who have availabilities of great capitals and great contacts. People who can increase the prestige and the myth of Tuscan wines as if the vineyard were the red carpet at the Oscars.
Tuscany has plenty but Montalcino is really full of super VIPS.
Starting from Brunello and the most recent arrivals: the newest is Soleya International Corporation from Panama although there is no face behind this society at the moment.
Andrè Santos Esteves, 45 years old, banker from Brazil, 329th richest man in the world and 14th in Brazil according to the Forbes list. He adores great wines and has seen in the splendid Argiano estate in Montalcino a type of Italian chateaux.
Alejandro Bulgheroni richest man in Argentina according to Forbes, his business is in gas and petrol but he spends lots of time in Italy where his wife lives. Maybe for this reason he has bought Dievole in Chianti Classico, Poggio Landi (just in front of my Casato Prime Donne) and Podere Brizio in Montalcino adding it to his vineyards in Mendoza in Argentina, Garzòn in Uruguay, California … Read more…

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