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Studies and opinions: the wine community needs a specific social news platform

  • Published in Forum

Facebook and Twitter are maybe not sufficient to supply the world of wine with the news and contact information they require, according to U.S. students who want to use a specific social news platform

 California Polytechnic State University

California Polytechnic State University

A recent study by Marianne McGarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski, Lindsey Higgins and Shane Wolf published in “Wine economics” shows how the wine world faces an increasing use of the social media. 11.5 million U.S. users of Facebook are interested in wine, beer or spirits. This is why the wine industry uses the Internet to communicate with customers and to define their profiles. But not only that, it also uses it to establish relationships and to find suppliers. A survey of ABLE “Social Media Marketing” 2012 revealed that 94% of American wineries are on Facebook, 73% are on Twitter, and almost half believe that social media facilitate the sale of wines. With these assumptions the researchers went to see if and how to best prepare the training centres of our future managers in the use of social networks. The investigation focused on the California Polytechnic State University, where almost 20% of students are attending

Cal-Poly

Cal-Poly

faculties of agriculture and enology. Surprisingly, amongst all university students, those in the food industry more than others feel the need to receive information and contacts via the internet. Perhaps it is the very nature of the studies that take place in agricultural areas which means the students feel more need for the social network contacts within their work, they will probably be working in more isolated country places than those who are preparing for work in the crowded high rise cities. The students of agriculture and enology judged Facebook and Twitter as being unsatisfactory and declared that they would prefer a specific platform through which to develop their relationships and get more relevant news “Enology and viticulture students are especially receptive to a social news platform that enhances their knowledge of the industry”.

 California Polytechnic State University

California Polytechnic State University

Although a social network channel exists in the academic world, it is lacking in the production world where the need to exchange information and experiences is much greater, and where it would offer a perfect way to maintain interpersonal relationships. It is certainly as important, if not more important to have this communication link within the production area as for the academics. These observations come from the study published by the American Association of Wine Economists where they stress that this is the need which is strongly felt by young people coming into the industry, that in order to overcome the historical isolation of working people

enology student

enology student

living in the countryside it is important to have a channel of information which supports networking, which enables an exchange of knowledge and the offers the ability to quickly hear the latest news and opportunities.

Do we dare hope that this will come true?

Read and seen for you by Donatella Cinelli Colombini

Studies and opinions: the cow that produces human milk

  • Published in Forum

Would you give your baby milk from a cow who’s DNA had been modified? Here at Fattoria del Collefarmhouse in Tuscany– the mothers say no and the younger generation says yes

Cloned cow called Rosita

Cloned cow called Rosita

A small survey carried out at home reveals very different opinions based on the age and direct experience of breastfeeding. Younger women feel that the cows milk similar to human milk an opportunity for when they will have a child. On the contrary those that are already mothers start hearing alarm bells. Which will be the consequences of this nourishment on the children’s health, maybe not straight away, but after 10 or 20 years?

Rosita the cow is a feminine version of Minotaur (half man and half bull) created by Argentinean scientists by cloning as cow and adding to its DNA two human genes.

The research carried out in Argentina by the Università Nazionale di San

Cow-Rosita

Cow-Rosita

Martin (Unsam) and by the Istituto Nazionale di Tecnologia Agrozootecnica (Inta) are not the only ones been carried out. At the Chinàs Agricultural University in Beijing they have a herd of 300 cows with modified DNA so as to produce human milk. More than if the research is valid what is worrying is the scientific desire to be more and more invasive and to manipulate nature. Wise Society, who follows such subjects with great attention in its web site, also express the same doubts as those of the ex mothers at Fattoria del Colle << but do we need human milk made by cows?>>. In your opinion << is it the fact that we live in a century old unchanged countryside like Val d’Orcia and the Crete Senesi which makes us sceptical about scientific research or is it just healthy caution>>

Read for you by Donatella Cinelli Colombini


The Italians are first on Facebook

  • Published in Forum

Italians and Brazilians are the major users of social media in the world. They beat the Americans (86% Italy 79% USA) because  probably they are more used to communicating, in other words they are looking, in the virtual world , for a village atmosphere with friends and meetings .

by Donatella Cinelli Colombini for Studies and opinions

This test is by Nielsen “State of the Media: The Social Media Report“ and underlines how the Italians spend on blogs and social networks nearly a third of the entire time spent online. Here we have 21 million Facebook users, who has a lion’s share, 70% of the total of surfers.

This could underline a use of internet connected to the need of social meetings, in a moment when the accelerated work rhythm levels less and less time for relationships. In fact the average age us the social media users is all but teenage, it is mostly people of working age  with   43% of users over  35years of age and more usually  male ( 46% are women and 53 % men).
The use of  Smartphones for converting to social media is rapidly increasing ,they are the third application after games  and maps. The influence of  social media on business is also increasing, regarding sales and in terms of consumer orientation.
In other words the real word is full of worries and bad news, the virtual word seems to resemble more and more a warm corner.

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