Tag Archive

Tag Archives: Tommaso Dironato

A magical video for the Cenerentola DOC Orcia

The story of a wine becomes a fairytale during the grape harvest, and Cinderella’s shoe takes us to see vineyards, cellars, barrel ageing rooms and then to the final surprise.

Here is the Prince’s page holding a cushion onto which lays a glittery shoe, shiny like the moon. He visits a Sangiovese vineyard, on the hills surrounding Fattoria del Colle, during the harvest, he sees a girl picking grapes and he asks her to try the shoe on. It doesn’t fit.

Then he goes into the fermentation room where the Sangiovese and Foglia Tonda must, in different vats, are changing into wine; the page sees a cellar girl and asks her to try on the shoe. It doesn’t fit.

Another try in the candle lit barrel ageing room, among the barrels and tonneaux, the page finds another cellar girl. She too tries it on but it doesn’t fit. Although in the winery the staff is made up of only women so there is a vast possibility, none of them are right for Cinderella’s shoe.

Finally the page reaches Fattoria del Colle where there is an enormous fireplace in the 16rh century kitchen of the villa. Here he finds a young woman who is sipping a glass of red wine, He asks her to try on the shoe and she turns into a princess. Then the bottle of Cenerentola 2015 appears. The wine that after 15 years from its first harvest has reached an extraordinary level in harmony and personality. This is Cenerentola!

This is the story told in a short video created by Tommaso Dironato, who shows us playfully, with a mixture of fairytale and reality how the Cenerentola wine is born and how it becomes a Princess of international wine making.

MARKETS AND PRIZES

The Cenerentola wine has suffered until it has finally established itself but today it has fans all over the world. It is exported to 15 nations. Now other than the wine lovers, the wine critics also appreciate Cenerentola: it has obtained 90/100 from Robert Parker Wine Advocate and 91/100 from Wine Spectator. Read more…

Follow us on: f t g p fl is l y tripadvisor icon

Log In

Create an account