Donatella Cinelli Colombini is hunting for a lookalike to photograph and propose on Instagram with the #iosonodonatella hashtag
Donatella Cinelli Colombini’s Vinitaly stand (Hall 6 stand D4) becomes a photographic studio with a silhouette that playfully resembles her. The invitation is for friends, wine lover and buyers, to come and take a selfie or a photo in her place << #iosonodonatella and so are you!>> and to immediately post the image on Instagram, this is what the Signora del Brunello proposes.
Valerio Marini Donatella at Vinitaly 2016
In this occasion we open the Vinitaly doors also to those who stay at home, as anyone can join us in this game with the Donatella name and the prestigious Brunello 2010 IOsonoDONATELLA <<the best wine I ever made>>.
#iosonodonatella come and take a selfie instead of me
For the first time it is actually at Vinitaly <<we have made only 600 bottles and it sold out in 15 days that is why there was no time to organize tastings and presentations>> explains Cinelli Colombini proud of this rare and precious wine: on the bottle stands here crest in gold leaf, inside a shiny ring hat recalls her student studies on medieval jewellery. So at Vinitaly there will be a unique opportunity to taste Brunello IOsonoDONATELLA and even to take her place, at least for a moment.
You have to queue for 45 minutes to get in, the entrances are clogged up, the traffic jams are much worse than in previous years. This great success does create a few inconveniencies but the wineries that are here to exhibit are full of enthusiasm, and I would be surprised if the Vinitaly 2015 does not beat all records in attendance.
This seems to be the year for Puglia that has a great number of new stands, all beautiful and very large. <<In the last 21 months it has gone from being the last region in Italy for use of European funds to the first>> says the Assessore all’Agricoltura Fabrizio Nardoni.
Pietro di Lazzaro TG3 Toscana Donatella Cinelli Colombini
And these results are well visible. Autochthonous grape varieties Negroamaro, Primitivo, Nero di Troia and the tourism tow the wineries that from Vinitaly seem to expect important results. The Movimento turismo del vino is very active under the direction of Sebastiano de Corato and Vittoria Cisonno . Read more…
This is Bruce Sanderson’s description <<This ripe juicy Brunello offers plenty of sweet cherry and licorice flavors. The tannins are assertive but overall this is balance. All the elements come together on long finish of briar and tobacco. Best drinking time between 2017 and 2023>> 93/100 is the maximum rating given to a Riserva 2008 Brunello di Montalcino, and we share this wonderful result with La Gerla, Mastrojanni – Vigna Loreto and Poggio Antico. Bruce Sanderson, the wine critic who, for the last four years has tasted all the Brunellos, spent his first working years in the wine trade, and has been working for 21 years for Wine Spectator where he is one of the “Senior Editors” and he manages the entire “tasting department”. Read more…
Here is why, how much, where and how wine tourism – virtual and real – influences the perception of the value of wine, its appreciation and its sales
Marsala Florio Cellar
By Donatella Cinelli Colombini for OICCE
Two thirds of the value of wine perceived is not wine. Price, sales position, packaging, history, places, personalities… Each of these elements signifies a perception of value. In this post we will talk about vineyards, winery, the area where a wine is born and the people who help to create it. We will see how the territory of origin can, if well used, increase the appeal and increase customer loyalty towards a wine region or towards a single producer. Wine tourism is the instrument for this process and it is powerful. The first element to be understood is the dimension of this instrument. Since 2012 the world travellers have become more than 1 billion and they increase at a rhythm of 4% per year. In Italy, in 2013, the arrivals of travellers from abroad were 46 million, finally our tourism has begun once again to grow even though with a modest 1,9%. Wine tourism increases more rapidly (around 3% per year) but not in a uniform manner. The 5-6 million travellers who every year visit wine regions over here generated business esteemed at about 3 billion euro between direct turnover and generated; for every euro paid in a winery, the wine tourist spends another 4 in the same area. Read more…
A semiotic square so as to understand what rapport you have with wine. The choice is between radical, enosnob, Pane al pane (call spade a spade) and socialite
Read for you by Donatella Cinelli Colombini
Wine lover’s semiotic square
With Vinitaly all sorts of surveys arrive but this one is really intriguing. The Istituto Squadrati di Milano has created for the Cantina Bosco Viticoltori, a “Quadrato semiotico” or rather a schematic diagram which permits us to give wine lovers a profile.
This scheme has 4 corners, the different wine lovers are: – RADICAL: those who put genuine products in front of everything else – ENOSNOB: for those who consider only high quality wines – PANE AL PANE (call a spade a spade): those who consume daily – SOCIALITE (lovers of social occasions): wine is part of the movida and they like spending time with others. Along the square sides there are 4 referring concepts in contrast with each other: sacred and profane, nature and culture, and on the inside of the scheme there are indicated 23 commonplaces which correspond to the deep rooted convictions in each group of consumers. Following their logics it is easy to understand to which quarter of the square one belongs. Read more…