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Tag Archives: Vinitaly

What type of wine lover? Choose your profile

  • Published in Forum

A semiotic square so as to understand what rapport you have with wine. The choice is between radical, enosnob, Pane al pane (call spade a spade) and socialite

Read for you by Donatella Cinelli Colombini

Wine lover’s semiotic square

Wine lover’s semiotic square

With Vinitaly all sorts of surveys arrive but this one is really intriguing. The Istituto Squadrati di Milano has created for the Cantina Bosco Viticoltori, a “Quadrato semiotico” or rather a schematic diagram which permits us to give wine lovers a profile.

This scheme has 4 corners, the different wine lovers are:
RADICAL: those who put genuine products in front of everything else
– ENOSNOB: for those who consider only high quality wines
– PANE AL PANE (call a spade a spade): those who consume daily
– SOCIALITE (lovers of social occasions): wine is part of the movida and they like spending time with others.
Along the square sides there are 4 referring concepts in contrast with each other: sacred and profane, nature and culture, and on the inside of the scheme there are indicated 23 commonplaces which correspond to the deep rooted convictions in each group of consumers. Following their logics it is easy to understand to which quarter of the square one belongs. Read more…

Vineyard price: from 800.000€ down to 30.000

There is a rush to buy in the better known regions and with minor possibilities of expansion, but certain excellent vineyards still have convenient prices

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amarone-grapeharvest

amarone-grapeharvest

Foreign buyer shunt for Italian vineyards: not only people from the US and northern Europe as in the past but also millionaires from Bric nations.
So we have Russians who buy up the historic Gancia di Canelli winery, the Brazilian banker Andrè Santos Esteves who buys the Tenuta di Argiano in Montalcino. A few days ago some South Africans planted their flag near the Monna Lisa – La Gioconda- Vignamaggio villa in the heart of Chianti Classico. But there are also buyers from China around and this keeps the prices high both of the big estates and of the small, which are more prestigious regardless, that the number of estates on sales is higher than ever before.

le_macchiole_vineyards

le_macchiole_vineyards

The prices of “villa with Vineyard” are stable, this type permits one toassociate to a wine production their holidays in Italy with family and friends. The report published by Knight Frank the major consulting and real estate society in the world, indicates for this type, an increase of 20% in 2013 in Tuscany. But let’s go back to the vineyards using the report by Wine News for Vinitaly a few days ago and a previous one by Giorgio dell’Orefice for the “Il Sole 24 ore” based on information by Assoenologi: the prices vary enormously: the most expensive are in Alto Adige from 800-550.000€ the hectare, straight after the Cannubi hill in Barolo where the vineyards costs 700.000€ per hectare. The best land in Prosecco –Conegliano and Valdobbiadene tank to the enormous commercial boom, have prices around 4-500.000€ while in Amarone 480.000€ and in Valpolicella 550.000€. In Veneto as in Trentino the prices decrease to 350-300.000€ outside of the top areas. Read more…


She buys the wine for every day; he buys the wine for parties

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Men spend more and choose the wine at a restaurant, women are more careful of prices and buy mostly at the supermarket
Read for you buy Donatella Cinelli Colombini

Ant wine and grasshopper wine

Ant wine and grasshopper wine

The survey is by WineNews who, for Vinitaly, every year proposes news regarding the gender diversities in wine consumption. It was just this Alessandro Regoli’s blog that in 2010 revealed that men find sexy those women who know how to taste wine.

Here is the 2014 novelty: the buying profiles, “ant “ for women” and “grasshopper” for men just as in Aesop’s fable.
He spends while she is careful. She fills the trolley at the supermarket buying mostly wine for daily consumption (85% of cases) while he buys more expensive bottles for special occasions (92%) which he gets in wine stores. This information confirms the statics from the market research societies, who say that women shops for wine practically only in department stores (74%) Read more…

Vinitaly 2014 novelties, B2B, Hacker wine, bio and Chinese

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A lot more going on “our of the fair” and more business for the 2014 edition of Vinitaly where the organizers are going to get many more foreign importers to come

Seen for you by Donatella Cinelli Colombini

Vinitaly 2014 preview - lunch at Villa Bertani

Vinitaly 2014 preview - lunch at Villa Bertani

We are guests in a villa in Veneto, belonging to the Bertani family, where Foscolo wrote the “Dei Sepolcri”; there is a cellar dating back to 1098 and the frescoes are from the 18th century by Pesci from Bologna. A fairytale frame for 40 producers who have come from all over Italy to hear, for first, the novelties regarding next Vinitaly. And there are lots of them!
First the good news : <<no more wet shoes, the pavilions will be connected with covered passageways, 2000 more parking spaces in the vicinity of the “unloading area”,120 more toilets. There will be a B2B (upon booking and with a fee) with programmed meetings among wineries and buyers, many more foreign operators and many more foreign journalists, especially form China. There will be an area for biological wines with an area for organic wines with stands in other pavilions and three will be an area dedicated to foreign wineries>> said Giovanni Mantovani General Manager of VeronaFiere. Read more…


The best wine buyers are online and half of them are women

  • Published in Forum

They spend on average 14€ more per bottle, they buy more often, they are more competent and more International than those who buy wine in a traditional manner.

Cinelli Colombini Jr in Alberta

Violante, Donatella's daughter with a chef in Alberta, Canada

Read for you by Donatella Cinelli Colombini

The profile of the online buyer comes from Vente-privee.com (reproposed by WineNews) an e-commerce giant with 18 million rapports all over the world and 30 million in the wine business during 2012. The sector, according to them is just starting, and seems destined to expand enourmously. Read more…

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