700 million Euro in 2012 with + 6,8% during the first 9 months for exports of Tuscan wines, a success built ton missions abroad and a new way of organizing fairs

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Florence - Buy Wine 2013

Very positive comments for the Tuscan wine exports where the DOCG and DOC wines have opened the way with +9,6% built especially through the expeditions to the USA. The stars and stripes wine lovers are among the major Tuscan wine estimators, these Tuscan wines in the States have proven a well deserved + 14% , this is market where in fact the most investments for events and tastings have been done by the Consorzi and by the Regione Toscana.

The amministrazione regionale – Toscanapromozione – has organized the first true wine fair of the new millennium: Buy Wine at the Fortezza da basso in Florence where the producers met operators through an innovative method of making offer and demand meet. 10.000 exhibitors and 30.000 operators took part at the event.

Benvenuto Brunello 2012 is only five days away and I would like to explain why I’m against moving this event to Florence and want to keep it in Montalcino

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Montalcino - old picture

During the past few days and during a recent mission to the USA with the Consorzio del Chianti Classico and Vino Nobile di Montepulciano, the producers of Brunello and mostly I have been often solicited so that the previews of the Tuscan red wines became a large event to be organized in the Stazione Leopolda in Florence. I have underlined to everyone and everywhere how contrary I am, as I did to the Regional councillor Gianni Salvadori a few months ago.

February 8th, the new Brunello in a preview tasting in San Francisco with 40 Montalcino wineries. Together with their colleagues from Prosecco,

San Francisco - Donatella Cinelli Colombini - presenting Brunello

Chianti Classico and Vino Nobile.

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The event location is not very large but very refined with respect to where the tasting took place two days ago in New York. The public is also decidedly more elegant, evidently aesthetics count more here than in the big apple.

At the seminary, the 150 seats are nit sufficient, other than the operators and experts already booked, another 30 people arrive. We decide not to send them away and offer them a stand up tasting, they seem satisfied even though, among them, there are two master sommelier.

Getting a lesson from “Balzac” the producers of Brunello, Chianti Classico, Prosecco and Vino Nobile to face the largest and most competitive market in the world.

Seen for you by Donatella Cinelli Colombini – chronicle of the mission to New York

New York: the seminary is a spectacular place: Apella a building looking over the Hudson river where every

Apella - New York - Workshop regarding the American market with Balzac

architectural element and furnishing is by great architects

The seminary regarding the American market is held by the communication and events society Balzac, one of the best in USA where Paul the owner organized courses in the most prestigious university for wine lovers, Davis.

In the American market there are 100.000 types of wine on sale and of these 5.000 (of which 1.000 Italian wines) have obtains ratings above 90/100inl “Wine Spectator” . It is understandable that it is a crowded market where the importers have difficulty in selling the wines that they already have in their portfolio. This makes thing s difficult for those wishing to begin exporting.

An extraordinary success at the seminary and workshop for Brunello, Chianti Classico, Vino  Nobile and Prosecco at the Metropolitan Pavilion in New York on February 7th

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250 people queuing up for 150 places at the guided tasting for 800 operators producers in la large hall where the

D. Cinelli Colombini - Metropolitan Pavillon New York - Introducing Brunello

producers were giving wine tastings.

For the last 10 years the arrival of new vintages of Brunello and Rosso di Montalcino has always been an important event in the big apple. But this year there was a lucky coincidence never happened before, 3 new wines from 3 fantastic five star vintages: Rosso di Montalcino 2010, Brunello 2007 and Brunello Riserva 2006. What a show!
This is what I said upon meeting the participants at the seminary << this year Montalcino is here with 3 dream vintages, taste them to understand the differences between one year and another, between one area and another because Montalcino is a small production area, but is rich in differences>>.  A small area which is very densely populated with wineries.