28years old, born in Montalcino, studies regarding business economics and wine marketing, Violante Gardini – Cinellicolombini Jr- has wine tourism in her DNA
Violante Gardini in the family winecellar
Violante Gardini takes into her own hands the presidency of the Movimento Turismo del Vino for Tuscany, and her first objective is Calici di stelle. This is a wine festival that takes place on August 10th in the Città del vino and in the wineries members of MTV. Together with Violante on the board of directors of MTV Toscana are Federico Taddei, Alessandro Bindocci, Augusto Monaci, Baldino Terenzi, Emanuela Tamburini, Serena Contini Buonacossi, Alioscia Lombardini.
The Movimento Turismo del Vino was born in 1993 and has about 1000 member wineries all over Italy, the president is Daniela Mastroberardino. The principal event of this association is Cantine aperte- Wine day, a day dedicated to wine tourism which every year takes place in May. In Tuscany there are 60 member wineries, where the welcoming is particularly well-cared-for. This regions has always had leading roles at national and often international levels, in fact it is first in the Trip Advisor wine region list for 2012.
The first project to be put into act by the newly elected Presidente Toscana di MTV Violante Gardini regards the enhancement of web communication chic is already now the first channel for divulging wine tourism inItaly.
Violante inherits from her mother Donatella Cinelli Colombini – creator of Cantine aperte – a real passion for wine tourism. She has dedicated her two degree thesis in Business Economy and in the Master OIV –International Organization of Vine and Wine- as well as a period of work experience for the National secretariat of the Movimento turismo del vino, under Chiara Lungarotti’s watchful eye.
Other than wine tourism there is another common thread which is personal and familiar and that is associationism. Since she was very young she has had important roles which have taught her spirit of service and leadership: in 2008 – 2009 she was president of the Leo Toscana (younger Lions members) at present she is on the national board of directors of Agivi Giovani Imprenditori Vitivinicoli Italiani.
So wine is consequently the central subject of her professional life and in fact Violante is Sales Manager for her mother’s wineries, Casato Prime Donne in Montalcino and Fattoria del Colle in southern Chianti.