English wine competition reward up to 70% of wines with medals while the Concours Mondial de Bruxelles carries out tests to catch those who falsify bottles
A very interesting article by Wine News underlines the excessive number of medals of the English wine contests. According to OIV there should be less than 33% whereas the various contests by “Decanter” awarded medals to 70% of the participants and <<“The Drinks Business”, regardless of a jury made up practically of only Masters of Wine, actually awarded in one go medals to 90% of the Champagnes>> state ironically Wine News. A situation that could be connected to the price to be paid for every one of the 16.000 bottles in the first of the competitions mentioned and that was put into evidence by “La Revue du Vin de France”.
The “Vinalies Internationales” seem to be much more rigorous, they give medals to 29,8% of the 3.500 competitors and the Concours mondial de Bruxelles gives recognition to 28,2% out of 8.000.
Although the advantages go quite rightly to the sole winners of these competitions every medal, if well used, with commercial actions and with vip clients, can give an increase in wine price between 10-15% and an increase in winery reputation. Read more…