Richness and poverty in front of Moet et Chandon - Cinelli Colombini

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Richness and poverty in front of Moet et Chandon

How long must you work to be able to buy a bottle of Champagne? In Italy you need the equivalent of three hours of work but in Nepal a month’s salary is not enough

Success-Glamour_fixed_310x310By Donatella Cinelli Colombini, Doc Orcia, Fattoria del Colle

The image of a world divided between rich and poor is evident even in the quantity of work that is needed to buy a luxury product such as  Moët & Chandon: in nations that are more economically developed it is affordable by the a vast majority of the middle class and in places like  Kenya, Ghana or India practically nobody can afford it.

The analysis of the work to be done to become owners of a bottle of these noble French bubbles arrives from JWE Journal of Wine Economics, a periodical magazine that, together with very interesting studies regarding the cost of production (in the last number they were talking about the incidence costs of barriques), solicits the wine world with research of socio- economic character and regarding scenario..

It is like the case of the list that I saw on the web, together with the index of the last taj-mahal-India-number. It lists 71 nations for which the average salary has been compared with the price of a bottle of Champagne Moët & Chandon. So we see that in Luxemburg Switzerland and New York an hour’s work is enough.  In Italy about three hours work and the percentage increases to more than a day in Poland, Argentina, and Croatia, to reach a week of labour in the Philippines or in Ukraine. In these nations buying French bubbles become an impossible dream as salaries are below the level or survival like in Kenya where 15 days would be necessary, in Ghana 16.

So if in a first moment this type of survey makes you laugh, the comparison between a luxury product such as Champagne and the cost of labour, brings one to reflect on more profound things such as considering wine and the enormous difference that separates consumption in various parts of the world. What is amazing is the distance between the two Asian- India and China – in the land of the Maharaja nearly a month’s work is necessary to buy a bottle of Champagne and in the land of the dragon it requires only two days. Both nations were very poor and are now characterized by large social differences but in India poverty is obviously more widespread while in China salaries and consumption are both evolving rapidly.

Here is the list from Cronache di gusto

  • Luxemburg – 0,11
  • Switzerland – 0,12
  • USA, New York – 0,17
  • Holland – 0,20
  • Germany – 0,21
  • USA, California – 0,22
  • Norway – 0,23
  • Australia – 0,23
  • USA, Texas – 0,25
  • Singapore – 0,27
  • France – 0,27
  • Denmark – 0,27
  • Hong Kong – 0,28
  • UK – 0,29
  • Ireland – 0,29
  • Belgium- 0,30
  • Austria – 0,31
  • Sweden – 0,32
  • Japan – 0,33
  • Spain – 0,33
  • Island – 0,36
  • New Zealand – 0,37
  • Italy – 0,38
  • Canada – 0,41
  • Finland – 0,44
  • Cayman Islands – 0,47
  • Portugal – 0,53
  • Israel – 0,56
  • Malta – 0,64
  • Check Republic – 0,66
  • South Korea – 0,70
  • Slovenia – 0,72
  • Taiwan – 0,78
  • Greece – 0,80
  • Estonia – 0,80
  • Lithuania – 0,89
  • Slovacchia – 0,98
  • Poland – 1,13
  • Argentina – 1,13
  • Bahamas – 1,19
  • Hungary – 1,28
  • Barbados – 1,29
  • Croatia – 1,42
  • Thailand – 1,45
  • Trinidad & Tobago – 1,45
  • Malaysia – 1,60
  • Russia – 1,64
  • Romania – 1,66
  • Mexico – 1,70
  • China – 1,71
  • Chile – 1,76
  • Bulgaria – 2,10
  • Uruguay – 2,11
  • Costa Rica – 2,29
  • South Africa – 2,69
  • Macedonia – 3,39
  • Brazil – 3,45
  • Serbia – 3,53
  • Peru – 5,41
  • Philippines – 6,25
  • Ukraine – 6,82
  • Ecuador – 7,28
  • Indonesia – 7,97
  • Nigeria – 8,27
  • Vietnam – 9,85
  • Moldavia – 11,71
  • Kenya – 15,41
  • Ghana – 16,65
  • India – 21,31
  • Nepal – 32,39
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