The most important project at Donatella Cinelli Colombini’s wineries is dedicated to women and is finalized at increasing their dignity and their role in the wine world.
The Prime Donne project is made up of four parts: the Casato Prime Donne winery, the first in Italy with an all female staff, created so as to demonstrate that great wines don’t need big muscles but intelligence, tenacity and passion, things of which women have more than enough of.
The Brunello Prime Donnechosen by a panel of four female tasters and destined to a market of lady consumers, because women’s tastes count more
and more today.
The Casato Prime Donne award that every year enhances the best journalistic or photographic contributions regarding Montalcino and, a Woman, symbol of new femininity: the courageous mayor Maria Carmela Lanzetta, the astronaut Samantha Cristoforetti, the forty year old Olympic winner Josefa Idem …
The Prime Donne trail, through the Brunello vineyards, with the quotations by the winners of the Prima Donna award and works of contemporary art because in Casato Prime Donne in Montalcino the farming land has the same dignity as squares and historic buildings and, like these, it can well exhibit art.