Once again the Italian women in wine -Le Donne del Vino- are protagonists at Wine2wine the most important Italian wine forum dedicated to wine business
Two days dedicated to communicating and marketing wine, dozens of mini-conventions where the speakers must summarize their information into a few minutes. This Wine2wine, a forum where it is possible to buy the instruments to make ones enterprise more competitive in an era when the places where wines are consumed are further and further away from where they are produced and in the last 20 years internation exchanges have doubled.
Which are the new trends and which foreign markets are growing? How should wineries set up their web marketing strategy and advertising while the decision of which wines to buy depends more and more on the social media?
These are the two fundamental questions to which Wine2wine 2016 will reply by examining in depth dedicated to digital communication, to Germany and Sweden. The German Giant is the second importer of Italian wines and will be illustrated by Hermann Pilz editor of Weinwirtschaft one of the major specialized magazines.
Jonas Rojermann , head of quality checking at the Systembolaget, will explain the buying logics of the Swedish monopoly. Storytelling and the technique of talking about yourself online witll have as a protagonist Felicity Carter editor in chief of Wine Business Internationalust like in the past editions of Wine2wine the Donne del vino will participate with a forum of their own (December 7th 14,30 to 15,30). In 2016 the subject will be “How to speak to women online” comparing different worlds, like fashion, and styles specifically apt for the female segment, that , as is well known, is a target on the up all over the world. The speakers are of very high level:
Felicity Carter (Wine Business International) Women and online storytelling
Gabriele Micozzi (Università Luiss): wine , women and seduction
Alessandro Olivieri (Vinitaly Wine Club) Women’s wine E-commerce
Cecilia Robustelli (Univeristà Modena e Reggio E. Consulente Pres. Camera) Women’s wine gender
Paola Pizza: high heels and wine: trendy psycological dynamics of consumption
Do not miss the next edition of Wine2wine: dozens of forums will give first hand information, often novelties, and from all over the world, examples of success and innovation … possibility of meetings and contacts that in no other place can be so numerous. Wine2wine is consequently an event not to be missed for those who work in wine, producing it, selling it and communicating it, and above all women who are the emerging figures in this production zone.
To enter Wine2Wine there is an entrance fee.