150 million visitors per month, TripAdvisor is certainly the largest travel site in the world and now it supplies maps and itineraries too
TripAdvisor was created in 2000 by Stephen Kaufer. At that time Kaufer was planning a trip to Mexico and was having difficulty in finding hotels. Today he has assets for 260 million dollars and he is among the men who have changed the world. Exactly, as his invention, based on the where anybody can register and write their opinion about a hotel, a restaurant or a museum, has changed how people travel allowing tourists to become more active and allowing for more “democratic” reviews.
The novelty, announced at the IFA fair in Berlin, is the alliance between TomTom and Tripadvisor, to create personalized itineraries that unite maps from the GPS navigation device with reviews from the most famous travel platform . It is called “TomTom Road Trips” and allows one to book hotels and restaurants inside a made to fit itinerary. For those who do not have GPS an Android or iOS Smartphone will do fine.
Today TripAdvisor has an enormous importance for all activities and the 4,2 million restaurants present on the website can use it as a marketing instrument. For this reason it is the same managers of the portal to reveal the most important things to do.
First of all reply to the reviews, accepting criticism as advice and thanking for the compliments. The client that receives attention is gratified and tends to increase his involvement with the restaurant.
Second thing, the images. These influence a lot the clients decision and so there must be many and they must be beautiful. Those who have at least 11-20 charming photos of the restaurant and its dishes get double the interactions compared to those who have none. The information must be complete: opening hours, closing day, prices….
those who insert opening hours have 36% more involment with respect to profiles that are less precise. In fact the client stops to read the pages that help him to decide.
If the reviews are more than 20 the restaurant attracts TripAdvisor users if there are more than 40 it is better because the traveler reads the reviews, especially the more recent ones, before deciding and is attracted by restaurants that have lots of them.
To make it brief to be successful on TripAdvisor you must use it as a dialogue channel for old and new clients, giving attention to all and keeping it up-to-date constantly.
In the web language it is called “Guide to how to influence clients on TripAdvisor” but in everyday life it is called “good manners”.