The award winners of the Casato Prime Donne 2011 are Carla Fendi, Bruna Fattenotte, Marisa Fumagall, Herwig Van Hove and Stefano Caporali.
Carla Fendi, the Italian first lady of fashion was crowned the ‘Prima Donna’, she is a wonderful role model to all women as she represents femininity in a modern world, whilst still maintaining a creative, intelligent and generous personality.
The protagonist of the Italian fashion world, she is also an important cultural patron. She was chosen by the judges of the Casato Prime Donne which was composed: Francesca Cinelli Colombini, Rosy Bindi, Anselma Dell’Olio, Anna Pesenti, Stefania Rossini, Anna Scafuri and Daniela Viglione. The ceremony opened with a commemoration to Mario Guidotti, the journalist, writer, intellectual and cultural promoter who in 1981 originally created the concept from which the initiative of awarding the Casato Prime Donne was born.
The award is organized by a Brunello winery in Montalcino, ‘The Casato Prime Donne winery, is the first in Italy to be staffed and managed only by women’ explained the proud owner Donatella Cinelli Colombini, ’It is a ‘Pink Flagship’ which in recent years has made huge strides within the wine market’.
The Casato Prime Donne award also recognises excellence in journalism and photography, selecting those individuals who best promote the importance of this geographical area of Italy and the excellence of its wines.
For the photographic section “Genti e tere dei vini Brunello e Orcia” Stefano Caporali was chosen for his image called “Poggio alle Mura” published in the calendar Toscana 2012. The winner was chosen among 5 finalists by a popular jury. Bruna Fattenotte was awarded the prize “Io e Montalcino” for works based on personal interpretation even in a fantasy or fable key of Montalcino in its historic, cultural, landscape and agricultural aspects, for her work in the programme Sì Viaggiare” broadcast on TV by RAI DUE.
Ezio Rivella President of the Consorzio del Brunello awarded the “Premio Consorzio del Brunello” regarding Brunello and the other Montalcino wines for Italian or foreign journalists specialised in wine production to Herwig Van Hove for his article entitled Voorzichtig Optimisme, published in the Knack Magazine. The prize ‘Montalcino, its history, its art and its wine’, which is specifically for articles written by women, was awarded to Marisa Fumagalli for her two articles which were published in the newspaper Corriere della Sera.
Carla Fendi’s quotation was read aloud at the end of the ceremony. This dedication will be inscribed on a piece of travertine stone and placed along the path amongst the Brunello vineyards in the Casato Prime Donne vineyards. As in past years the quotation made by the winner of the award will be placed next to the works of art created by local Tuscan artists or those associated with Tuscany. This year’s quotation will be positioned next to a tabernacle. The Madonna and Child, painted by Anna Maria Tesi is surrounded by vineyards planted with the vines of the renowned wine. This unique structure stands over three metres tall, it was created by Michele Liberatori, Ruben Romualdi and Marco Bondioli from Liberatori & Romualdi Architetti Associati and it is a means of displaying traditional artefacts in a modern way which still maintains the important spirituality of the art.