Born in 1953 to a family of producers of Brunello di Montalcino, Donatella graduated in History of Medieval Art.
In 1993 she founded the “Movimento del turismo del vino” and invented “Cantine aperte”, the day that in a few years brought success to wine tourism in Italy. Currently she teaches wine tourism in the Master graduate programmes of three universities. After 14 years of professional experience in the family business in 1998 she founded her own estate that comprises Fattoria del Colle in Trequanda and Casato Prime Donne in Montalcino. In 2003 she won the Oscar for the best Italian producer awarded by AIS BIbenda and published the “Manuale del turismo del vino” followed in 2007 by “Marketing del turismo del vino”. From 2001 to 2011 she was the Tourism Councillor at the Siena Town Hall. Among her achievements is “Trekking urbano” a new kind of tourism sport, which was exported from Siena to the rest of Italy. IN 2012 she received the International Vinitaly Prize and the following year she was elected National Vice President of “Donne del Vino” and President of the Consortium of Orcia wines. In 2014 she was nominated ‘Cavaliere della Repubbica Italiana”.