This is the time of year for Wine Guides and Wine Competitions, WineMeridian gives us 8 suggestions on how to transform good ratings into business: communication, events, and packaging
The first thing to be considered if the owner is the only one to know about the award received, this remains a private thing, pleasant, but with little effect. Because for the scores from the big wine magazines, the awards from the great wine guides, and for wine competitions to have a beneficial effect on the businesses, this info must be shared with importers and clients. It is not enough for the score to be published on a page of Wine Spectator or in the guide or in the press releases of the awards
WINE SPECTATOR WINE ADVOCATE
Here follow 8 suggestions by WineMeridian where you can go to the original text if you wish to read more.
1)You must have a blog and publish there the news illustrating it with anecdotes, photographs and videos
2) Post the news on Facebook, Twitter and Instagram with a jargon apt for each social media and using mostly images. Use well the hashtags and key words
3) Create some very visible elements to exhibit: plaques, signs, and pendants for the bottle necks.
4) Label, rosette, sticker to be added to the packaging of the wine. In China these types of elements are greatly liked. During wine fairs one often sees the local importers sticking colourful stickers on the bottles