VINITALY 2022 UNDER THE BANNER OF WOMEN
Two years of Covid stand still and a super Vinitaly full of exhibitors and foreign buyers. The real protagonists are women: Donne del Vino… and not only
By Donatella Cinelli Colombini
Obviously there are the masks, the access limits to the stands …. But Vinitaly restarts stronger than before and pleasantly different with a greater use of electronics in the intersection between wineries and foreign buyers. 4,400 companies, 19 nations, 700 top buyers, 17 pavilions, 30 conferences, 76 tastings.
We like it!
VINITALY 2022 FOR MY WINERIES – HALL 6 STAND D4
I have an invitation to the wonderful inaugural show dinner dedicated to La Grande Bellezza with dishes by Davide Oldani!
For my wineries Casato Prime Donne in Montalcino and Fattoria del Colle in Trequanda (Hall 6 – Stand D4) the commitment is concentrated in tastings because the years of Covid years have seen a surprising increase in the foreign commercial network and therefore there is a small army of importers who wants to taste the new vintages.
Our novelty is the Metodo Classico Brut Rosé spumante made with only Sangiovese which is surprising everyone with its fine and distinctive character.
The novelty of Vinitaly 2022 is MicroMega, a pavilion reserved for small emerging wineries selected by Ian D’Agata.
The wonderful tasting by Raul Salama who presents Italian wines made by French oenologists is beautiful, showcasing also our Brunello Riserva 2016 signed by Valérie Lavigne.
VINITALY 2022 OF THE DONNE DEL VINO – WOMEN OF WINE
The Donne del Vino – Women of Wine in a dazzling phase with 8 initiatives and the “benfinita” dinner at the Gran Guardia with the typical dishes of the three main regional delegations: Veneto, Puglia, Sicily respectively led by Alessandra Boscaini, Marianna Cardone and Roberta Urso.
VINITALY 2022: WINE TOURISM FOR WOMEN GOES ON STAGE
Here I want to focus on the presentation of the XVIII Annual Report of the Observatory on wine tourism which this year is proposed by an unprecedented “alliance” between the National Association of Wine Cities, the Donne del Vino Association and the Association “La Puglia in Più” by Senator Dario Stefàno. The survey concerns 80 municipalities and 150 wineries and is curated by Nomisma – Wine Monitor, led by Denis Pantini.
On the inaugural day of Vinitaly, Sunday 10 April in the Mipaaf Space of the fair, in the presence of the Minister for Agricultural Policies Stefano Patuanelli, the spotlight will be on women’s wine tourism. How women are changing the way wine tourism is done in Italy. The ultimate goal is to lay the foundations for the national control room of wine tourism so that it gives homogeneous standards to the tourism offer in the cellar and a strong drive for communication.
Women want space in this control room because, if they are in the minority in numbers and roles both in the vineyard and in the cellar, they dominate in sales, communication and tourism.