We have always known that wine is not enough to generate wine tourism flows. We need a suggestive landscape, typical gastronomy and the presence of people with whom we can establish a relationship. More recently, with the exponential increase in tourist wineries (25,000), the most critical element is the proposal of experiences that are too similar to each other. In 96% of wineries, visitors visit the vat room and barrel room with an explanation of the production process followed by a tasting. It is only the size and importance of the latter that varies. This is why Roberta Garibaldi tells us that 66% of visitors think that the experiences in the cellar are all similar and there is a real risk that they will get bored.

But offering different experiences capable of teaching while having fun is possible, Donatella Cinelli Colombini shows us how.

TAILORED EXPERIENCES FOR EVERY TYPE OF WINE TOURIST

Identity, authenticity and diversity are the three key words. Donatella Cinelli Colombini invites you to her wineries at Casato Prime Donne in Montalcino and Fattoria del Colle in the Orcia DOC region to participate in unique and memorable experiences designed for different visitor targets. In Montalcino it is possible to have an itinerant wine and music tasting with 4 stops paired with different wines and different music – from Monteverdi to Frank Zappa.…

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