INAUGURATION OF THE COLLABORATION BETWEEN DONATELLA CINELLI COLOMBINIAND DIVINEA WINE SUITE

Donatella Cinelli Colombini inaugurates the collaboration with Divinea – WineSuite with 8 wine experiences designed for the new tourist – explorer in search of unique, engaging, authentic moments, that are respectful of nature and local traditions. Strengthened by her profound knowledge of the wine tourism phenomenon, proven by the 5 manuals she has written, Donatella has decided to proceed in two directions: ultra-traditionalism in the experiences of tourists and a lot of innovation in contacts.

CRM AND WINE TOURISM

Hence the wine hospitality in the  wineries Casato Prime Donne  in Montalcino and Fattoria del Colle in Trequanda will use a CRM system to manage contacts.

For Italian wine tourism it is something new and capable of transforming cellar visitors into customers who continue to buy bottles, even after returning home, through the wine club and proprietary e-commerce.

CRM – Customer Relationship Management – is in fact a system capable of developing contacts which, in Donatella’s case, start from an archive of about 10,000 names.

WINERY TOURS 2023 AT CASATO PRIME DONNE MONTALCINO

The four  2023 wine tourism proposals at Casato Prime Donne in Montalcino differ from those normally organized by Italian wineries and are aimed at visitors with a different degree of interest in wine.…

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Donatella Cinelli Colombini

For the second time I have been invited  to the Divinea Wine Tech Symposium this year in Milan in mid-November. My contribution focused on what wine tourism can give to Italian wine and here I explain the 3 “gifts” of wine hospitality to the wine business.

THE GIFTS OF WINE TOURISM TO WINE:  FEMALE PROFESSIONALS AND CONSUMERS

The  wine incoming has contributed to the growth of interest in wine among the fairer sex. In reality it is not a new thing, 80% of the world’s wine is bought by women and these  above all are bottles for daily consumption. 55% of habitual Italian wine consumers are women. But the recent novelty is the leading role that ladies are also assuming in the premium and super premium segment, a circumstance that also derives from the growth in the female percentage among the visitors to the cellars.

In Italy, the majority of those who look online for a winery to visit are women (66%) and the conversion index in booking is decidedly better for women (+14%) with respect to male wine lovers.

But the question does not end here because the feminization of consumption and the wine market -especially in Asia- corresponds to a feminization of the winery sectors as well where bottles are transformed into Euros, Dollars, Swiss Francs … that is, sales (51% women), communication and marketing (89%) and obviously wine hospitality (76%).…

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