The term used by the Professor in his interview for “Harpers” Wine and Spirit Trades Review, is definitely strong: Twitter according to him is a << verbal Prozac >> for the consumer. Wilson is the director of the Master of Wine Business and consequently his opinion is one of those that get attention. According to him social media in general and especially Twitter, have a key role in the creation of a rapport with the consumer.

From here starts a survey regarding 5.500 Tweets. The diagnosis says that this is a one way communication, which promotes information but does not create a contact with the consumer. According to Wilson when wine lovers post their tweets they do it because wine is part of their lifestyle. They do not talk of terroir, soil or other notions just about the experience of their tasting.

The opinion that Twitter is a place to converse is shared by Helen McGinnof

the Knackered Mother’s Wine Club.

Another important testimony comes from Joe Wadsack who underlines how the social networks are a conversation in two senses << people do not talk to a product but to a person>> and he quotes for example his page joewadsack.com where he launched the subject <<how to change the naming of wines>> setting off a chain of contacts.…

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