by Donatella Cinelli Colombini

What binds theses two stories that tell of the true spirit of the Brunello town, is the Dopobarba della Tita (Tita’s aftershave) that the Farmacia Salvioni has created among its cosmetic production range, as it has been done for centuries in the old dispensaries, to dedicate it to their most faithful client.

It seems like something normal but instead the story contains an old and noble tale.

THE FARMACIA SALVIONI AND ITS HISTORY SINCE 1499

The Farmacia Salvioni is in the old market square in Montalcino next to the Loggia, where vases, copper objects, vegetables, chicken and grains were sold.

In 1499 in those 4 rooms used still today, Paolo Dei and Giacomo Marzuoli <<ilcinenses aromatarios in civitate ilcinea>>, were apothecaries, in other words pharmacists.

At the beginning of the 17th century the dispensary in the square changes hands it goes from the Tinelli family to the Angelini family and is active in the production of therapeutic preparations and of spices to cook with: pepper, almonds, isinglass …  but also cakes such as pan pepato, copate and biricoccoli.

At the beginning of the 18th century the pharmacy changes hands several times until it is donated to the Ospedale di S.…

L'articolo DOPOBARBA DELLA TITA FROM FARMACIA SALVIONI sembra essere il primo su Cinelli Colombini.