by Donatella Cinelli Colombini

This trend is a kind of early Lent but with the same regenerating purpose after a period of abuse such as that of the Christmas and New Year holidays. It consists in avoiding all sorts of alcohol throughout the month of January

DRY JANUARY IN UK AND USA

My friends from London city have told me that Dry January is very popular in the world of finance. In the United Kingdom, in fact, since 2013 Alcohol Change UK has been conducting major campaigns to promote it and helps participants with a coaching action through a free app. Inside there are not only tips but also the calculation of calories and money saved during the month without alcohol.

The Morning Consult survey conducted January 4-5, 2021 with 2,200 US adults found that 13% of American respondents were participating in Dry January.

DRY JANUARY IN FRANCE

Even among young French people <<many do it>> as proved by the Ifop survey (Institut Français d’Opinion Publique) on 985 subjects. 27% of French people intend to reduce their consumption of wine, beer and spirits in January, with 7% attempting Dry January for the first time, rising to 18% among 18–24-year-olds.

Keeping sober using alcohol-free drinks makes things easier, and 19% of respondents drank alcohol-free wine at least once in 2022.…

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