By Donatella Cinelli Colombini

There is a solution to the problem which I am about to address: transform restaurants into places where one can discover wine and food. Give new perspectives to the wine and food artisans of their territory. Is this a dream? No it is an opportunity for everybody.

HOW DOES WINE BUYING AND CONSUMPTION CHANGE WITH COVID

In US, the consumers buy more bottles (57%) and the large wineries earn bigger shares of the market at the expense of the smaller, which register a decrease in business.

Research done by the Sonoma State University and published by Wine Searcher regards the US, but in fact resembles greatly what I hear from Italian producers.

The analysis done in the US firstly emphasizes the increase in the price of wines bought by retailers. We are talking about only 0,70 Dollars, but in view of the general economic situation it is something noticeable. It  is also noticeable that the segment of the most sold bottles is that of those between 20 and 25$.

Consumers buy more expensive wines and the premium bottles move indoors? Maybe that is so.

ON LINE AND DELIVERY, THIS IS WHERE COVID HAS GIVEN A HAND

Wine ordered directly from wineries online has greatly increased. But the average price has decreased by 10$ with respect to last year and the bottles over 150$ have become unsellable.…

L'articolo Covid: wineries and restaurants, who wins and who loses sembra essere il primo su Cinelli Colombini.