by Donatella Cinelli Colombini

Let’s start with gender: there is a difference between women and men in their way of choosing a bottle to give away.

WINE TO BE GIFTED CHOSEN BY A WOMAN

The woman thinks << will he like it?>> and lets herself be advised by the store clerk , paying attention to the taste of the recipient and the type of situation that a given wine suggests in relation to the lifestyle of those who will receive the bottle. A woman tends to be more “sparing” than the man and therefore the value of the gift will almost certainly be lower.

WINE TO BE GIFTED CHOSEN BY A MAN

A man, on the other hand, looks at the price <<does it cost enough for my boss?>> is his first thought. Then he focuses on naming, branding and scores in the guides. A man listens less to the sales people and looks more at the online ratings. He cares less about the packaging than the female customer but still needs the gift to present itself well.

THE IMPORTANCE OF PACKAGING OF A WINE TO BE GIFTED

For this wine single cases, bags, wooden boxes, gift boxes …. They are indispensable in every spot where wines are sold: from the cellar, to the wine shop, to the supermarket with a department with luxury products.…

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