by Donatella Cinelli Colombini

Wine experiences must be presented on the web site, to the press, on portals and to agencies by February, before the start of the season, even though fairs such as BIT in Milan or ITB in Berlin are suspended.

The wine tourism experiences by cellars must be declined with different prices and targets such as:

• groups and families,
• wine tourists,
• lovers of food and wine,
• great experts or VIPs eager for exclusive moments.

The profile of the visitors to the winery can help the construction of the tourist proposals by orienting them, for example, on the culture if the visitors are mainly women and on sport if the prevalence is male.

DIVERSIFY PROPOSALS BY PRICE AND TARGET

Obviously, the creation of more sophisticated experiences also corresponds to a different cost that goes up to around € 100, in Italy, for the “premium” proposals that often involve the wine maker . The segmentation of proposals and prices is very present in American wineries that reach peaks of 6,000 Dollars per person for truly exclusive experiences. In principle, the demand and the price of the activities in the cellar have grown in all wine-growing areas around the world during the past two years.

All production companies can create unique and exciting tourist proposals, starting from their own characterizing elements.…

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The novelty is the E-station for electric cars the more eco-friendly guests will find right upon arrival at Fattoria del Colle. It is by the Italian company E-Station and has a maximum charge of 22 kW with a Type 2 jack (European standard). It is always on, so those who wish to charge even at night can download the QR code, pay and recharge the car (Euro 0,32/kWh).

At the moment we have not received many electric cars at Fattoria del Colle but in the future surely there will be more, so we shall install more charging columns. At least that is what we hope!

CHARGING COLUMN FOR ELECTRIC CARS

Nature lovers and those sensitive to the environment will notice our efforts to adapt a 400 hundred year old estate without a big environmental impact: all of the light bulbs on the estate have been changed with low energy consumption ones. We have changed the engines that cool the fermentation tanks and the wine ageing areas with up to the minute equipment. To the solar panels on the cellar roof we have added others at the entrance ….

VEGETABLE GARDEN WITH WILD TUSCAN HERBS

These actions do not affect our guests’ stay whereas other environmental choices do: the vegetable garden for example.…

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by Donatella Cinelli Colombini

We have been shut to the public but we have never been still. Those who have been following us via social media have seen the awards arriving from all over the world for our wines, the birth of the photography safari and the new signposting the experimentation of dishes by our chef Doriana, the Spumante bottles on the pupitre, the spontaneous Val d’Orcia herb plantation in the vegetable garden ….

WINE DESTINATION: IMMERSIVE ROOM WITH THE 4 SEASONS IN THE VINEYARD

Many small things are changing Fattoria del Colle into a wine destination able to offer authentic and absorbing experiences with wines and with the old Tuscan traditions.

Obviously the biggest changes are in the cellar at Fattoria del Colle. The fermentation area has now been boxed off and has a shelter that will protect the grapes in arrival during the harvest. Where the packaging takes place there is already positioned a new bottling machine and soon the new labelling machine will arrive so as to guarantee the maximum care even in the last but all the same important moment in wine production. There is an immersive room where visitors will be able to hear and see what happens in the vineyards during the 4 seasons and at different times of day.…

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