by Donatella Cinelli Colombini

It has been known for some time in sport as well as in work. If you believe it, you will win.

Who hasn’t seen the coaches talking to the players in the locker room before the match and convincing them that victory is within their reach?
Who hasn’t envied the self-confident colleague who manages to get more results than those who are better than him?
For this, awareness of one’s skills and talent are very important. <<Neuroscience has shown that thinking of being able to do it creates neural connections that produce a synergy of thought by formulating ideas or proposals>> Vincenzo Russo explained to Trebicchieri Economic weekly by Gambero Rosso. << Thinking instead of not succeeding, reduces the  thinking activity and enlarges the perception of the problem by pushing the subjects to look for good reasons to give up>>.

THE SELF-FULFILLING PROPHECY. IF YOU WANT TO WIN, YOU MUST BELIEVE YOU CAN DO IT

It is not a question of self-suggestion but rather the positive attitude that enables the brain to express itself at its best by finding solutions and connections that, in the end, increase the results. But the amazing thing is that the effect does not manifest itself only on oneself but also on others. Around 1960, two social psychologists – Jacobson and Rosenthal – made some teachers believe that they had to take care of a group of children, unknown to them, with above average intelligence.…

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by Donatella Cinelli Colombini

Wine experiences must be presented on the web site, to the press, on portals and to agencies by February, before the start of the season, even though fairs such as BIT in Milan or ITB in Berlin are suspended.

The wine tourism experiences by cellars must be declined with different prices and targets such as:

• groups and families,
• wine tourists,
• lovers of food and wine,
• great experts or VIPs eager for exclusive moments.

The profile of the visitors to the winery can help the construction of the tourist proposals by orienting them, for example, on the culture if the visitors are mainly women and on sport if the prevalence is male.

DIVERSIFY PROPOSALS BY PRICE AND TARGET

Obviously, the creation of more sophisticated experiences also corresponds to a different cost that goes up to around € 100, in Italy, for the “premium” proposals that often involve the wine maker . The segmentation of proposals and prices is very present in American wineries that reach peaks of 6,000 Dollars per person for truly exclusive experiences. In principle, the demand and the price of the activities in the cellar have grown in all wine-growing areas around the world during the past two years.

All production companies can create unique and exciting tourist proposals, starting from their own characterizing elements.…

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by Donatella Cinelli Colombini

How does the US consumer choose wine? In the world’s largest market, 70% of wine purchases take place without the help of specialist staff. About half of the wine is sold in grocery stores. This percentage would rise to 70% if it were not for a dozen states, the marketing of alcohol is separate from that of food. For example in New York City the wonderful eataly shop had to build a separate area to sell Barolo, Chianti and grappa.

IN USA MOST OF THE FAST-BOUGHT WINE IS SOLD TOGETHER WITH FOOD

In the USA wine in bottle represents 90% of the total while that in can or in brik is a marginal part.
Most customers choose quickly and without great skills. For this reason, the purchasing decision is oriented, in a decisive way, by the visible characteristics of the wine such as the price or the closing.

THE INFLUENCE OF CORK ON WINE SALES

This last one influences the expectations on the quality and price of the wine and therefore has an important impact on the choice of the bottle to buy especially when the wine is of medium-low level.
The natural cork is associated with the idea of a quality wine and therefore encourages the purchase. …

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