by Donatella Cinelli Colombini

Many will answer <<famous wineries>> and it is true. Wine super brands are strong magnets for wine lovers. But among the various types of wineries it is not the masterpieces of the archistars or the giant and innovative creations that enter the hearts of visitors but the boutique cellars where everything speaks of the producer’s passion in grasping the magic of nature transforming it into unique nectar different from any other.

FARMHOUSE FOOD BEATS TECHNOLOGICALLY ADVANCED FOOD

Tradition and manual care are the most appreciated things. If you ask the wine tour guides they will tell you that if visitors see the producer come out of the vineyard dirty with soil to welcome them … that’s it, customers will fall in love with him.

For this reason it is always better to begin the guided tour of the winery from the barrel ageing area rather than from the areas where steel and technology are the protagonists, such as the fermentation room or the packaging area.

In fact, already in her second Report on Food and Wine Tourism Roberta Garibaldi noted that the charm exercised by ancient traditions was an element capable of standing out above others: in her survey, the greatest increases in interest were recorded in historic restaurants and cafes, the tasting of typical dishes in their area of origin.…

L'articolo TRADITION ATTRACTS VISITORS AND CUSTOMERS MORE THAN INNOVATION sembra essere il primo su Cinelli Colombini.