Wine intelligence, the mega agency of analysis on wine market, based in London, highlighted how women are growing among consumers also in the segment of premium wine, consequently those over 15€ per bottle.

MEN CONSUME 64% OF PREMIUM WINES IN USA.

THE FUTURE OF LUXURY WINE IS FEMALE

So, to turn this trend into business, producers and retailers need to believe and increase the female segment with the same commitment as for the Chinese market and towards  young people because it seems the opportunities for growth are similar.
In the United States, Canada, the United Kingdom, Japan, China and in Australia likewise, women buy less expensive bottles than men. Only 35% spend more than 20 Dollars while for males this share rises to half of those who usually consume wine.

Furthermore the report “US Premium Wine drinkers 2019”, tells us that almost 64% of wines over $15 per bottle are purchased by men. Out of 22 million US premium wines consumers only 8 are women.
Women have lower incomes as well highlighted by the gender gap, but also less confidence in their choices for which they are cautious, even in spending.
Finally there is also the component of the habit whereby sommeliers and maitre’s give to male customers the list of wines at the restaurant.…

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“Traveller” UK  from the “Condé Nast” editorial group, so as if to say, the queen of tourism magazines, in the May 2011 edition has published the 10 most beautiful wineries to visit in Toscana and Umbria, ours are in third position.

A bronze medal for Donatella Cinelli Colombini wineries, surpassed only by Tenuta di Capezzana and Fonterutoli.  An unexpected but very welcomed honour which projects us among the  excellent destinations of Italian wine tourism. In our wineries the tours are different to other places. At Fattoria del Colle in Trequanda the visit includes the halls of 16th century villa with the bedroom which once belonged to the Grand Duke of Tuscany, the chapel, the gardens, and obviously the winery which produces Chianti and Doc Orcia wines. The tour begins in a medieval hermitage, crosses the remains of a tower and finally rises up into the loft where the Vinsanto caratelli are stored.
At Casato Prime Donne in Montalcino  the Brunello barrels are alternated with frescoes regarding Montalcino’s

 history, and the  hall for the wine tastings exhibits the most beautiful photographs of the Val d’Orcia  from the last 10 years. For those who would like to work off some of the wine tasted , before driving once again there is a path through the Sangiovese vineyards with panoramic resting spots where works of contemporary art and quotations from famous women enrich the landscape.…

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