Il Barone 2.0: Francesco Ricasoli Italian instagramer
Practically one thousand years of history for the Castello di Brolio family, always ahead of times. Francesco Ricasoli has been chosen as Instragramer of the week.
Read for you by Bonella Ciacci
Today, if we talk about noble titles such as “barons”, we think of something old, dusty, forced into costumes of long ago… Nothing could be more wrong, at least for what regards the 32nd Baron Ricasoli, direct descendant of the family owners of Castello di Brolio, in the middle of the Chianti area.
Francesco Ricasoli has been nominated by the Italian web site of Instagramers (the community of users of the photographic social networking service Instagram), as Instagramer of the week and has been interviewed by his fellow countryman Antonio Cinotti on July 25th. If you visit Francesco Ricasoli’s photo gallery you will remain speechless because of his great style, the fantastic images, and his great passions, which he is very capable of expressing in his photos. And there is not only his wine, Chianti Classico, of which his ancestor Bettino Ricasoli, the “ barone di ferro”, created the formula as it is known today. On his profile we find images of his trips around the world, the sea, one of his great passions, and delicious food… So it is not a company account, born only to publicise its products and the company name, but a persona profile which allows us to discover the great man who is behind the rebirth of a winery that had ended up in Australian hands (the Australian winery Hardy), and has returned to be the flagship for Tuscan wine making.
The Ricasoli family as Donatella Cinelli Colombini also told us in one of her previous posts when Francesco receive the honorary citizenship from the Gaiole in Chianti
municipality, is the 4th oldest family in the international wine world. And thanks to this last “illuminated baron”, great lover of photography and social networking, with a great intuition and sensitivity the name Brolio is back up at the top, he has known how to invest on technology for the new fermentation area and the new vineyards and he has made the most of, carefully and with attention, of an important channel such as social networking, all of this to give new life to his winery.
The history of Castello di Brolio is already interesting a sit is, bound to the wine world as much s to the territory where it is found and now when one goes to visit or better still if one is lucky enough to know the owner), one has the sensation of entering somewhere that is already part of us, a familiar place. And so, in reducing the virtual distance between visitors and owners, the Chianti Classico from Castello di Brolio acquires an emotional value that nothing else can give.
Our compliments to Barone 2.0!