By Donatella Cinelli Colombini, winedestination, Fattoria del Colle Trequanda, Casato Prime Donne Montalcino

Today, critics are no longer the only ones who pass judgment on wines; there are sommeliers, wine educators, influencers, retailers, algorithms, and ordinary consumers who post their opinions on portals. Furthermore, many consumers, especially young ones, prioritize values ​​such as sustainability, authenticity, and wine’s ability to narrate a story rather than “quality.” This is an abstract concept that perhaps less closely aligns with their need to represent themselves through what they eat, what they wear, or the style of their place of residence.

For this reason, “the authority once placed in a single score appears increasingly unstable,” writes Konstantin Baum, Germany’s youngest Master of Wine. The notes below are largely taken from his WineSearcher article, which I encourage you to read.

THE BIRTH AND INFLUENCE OF WINE SCORES

In this evolving landscape, the value of wine scores is also changing.

The success of the scores out of one hundred lies in its simplicity. The numbers are quick to understand and reduce the complexity of wine—regions, grape varieties, appellations, vintages—to something simple that needs no explanation and helps consumers avoid making mistakes in their choices. This need has become even more important with the advent of e-commerce.…

L'articolo ARE WINE SCORES STILL USEFUL? sembra essere il primo su Cinelli Colombini.