The 2023 winery tourism proposals are coming, the result of a rapidly evolving wine tourism scenario.

WINE TOURISM NEWS 2023 TOURISTS AND EXPERIENCES CHANGE

Nothing is like before covid, not even tourists. At least 4 types of visitors arrive in Italian wineries: the classic wine tourists, therefore the true enthusiasts of the nectar of Bacchus, the majority group who seek recreation in unspoilt nature, the high-spending guests, especially from abroad, who ask for exclusive moments and finally the Taliban of  “wines without hands”, ultra-famous or with other extreme characteristics.

Another new element is the overtaking of wine experiences: the winery that manages to promote a truly exceptional wine tourism proposal well wins over the prestige of the wine.Indeed it enhances it enormously. For this reason the number, size and spectacularizing of the new tourist wineries is growing enormously with Hollywood effects and often far from the local culture.

However, the small, true and different still wins so, even if it seems a paradox, the “old-fashioned” cellars have more appeal than in the past.

SEGMENTATION OF PROPOSALS BASED ON TARGETS AND BUDGET

Signs of change are also beginning to appear on prices and targets: experiences with wine begin to diversify according to the types of wine tourists, their expectations and their spending power.…

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