She buys the wine for every day; he buys the wine for parties

She buys the wine for every day; he buys the wine for parties

Men spend more and choose the wine at a restaurant, women are more careful of prices and buy mostly at the supermarket
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The survey is by WineNews who, for Vinitaly, every year proposes news regarding the gender diversities in wine consumption. It was just this Alessandro Regoli’s blog that in 2010 revealed that men find sexy those women who know how to taste wine.

Here is the 2014 novelty: the buying profiles, “ant “ for women” and “grasshopper” for men just as in Aesop’s fable.
He spends while she is careful. She fills the trolley at the supermarket buying mostly wine for daily consumption (85% of cases) while he buys more expensive bottles for special occasions (92%) which he gets in wine stores. This information confirms the statics from the market research societies, who say that women shops for wine practically only in department stores (74%)

Especially when she has only an elementary wine culture. The “ant” women” are an International phenomenon: in the US the bottles chosen by women have an average pricing

of 15$ and those bought by men 23. In England too the price is what women think about most when buying a bottle of wine. And, as a final demonstration, an experiment carried out in 2011 by the Ministero delle Finanze and by the Institute of Financial Research in Stockholm on students form the Universities of Boston, Cambridge and Massachusetts regarding the influence of price on the perception of the quality of a wine, revealed that in a woman opinion it changed a lot more than in a mans, after having known which bottle was more expensive.
Let’s go back to the interesting survey by Winenews, in a restaurant the man chooses the wine (94%) but this practically never creates an argument in the couple, even though his preference for red wines and hers for bubbles would seem to orient the wine order in different directions.
Now lets see the logics in their choice; men choice solely according to the menu and only in 1% of cases do they surrender to the desire of tasting something new. So men seem not to be very adventurous, while, other sources say that the lady wine consumer is very unfaithful, and if expert likes to try always new wines, even from abroad.