How much will tourism be worth? Twice as much as today
In twenty years we will pass from 980 million travellers of today to 1 billion and 800 million. What a change! In 1950 25 million set out for journeys.
read for you by Donatella Cinelli Colombini
So we understand that there will be an acceleration of opportunities and of risks. In fact tourism creates business, new jobs, but at the same time modifies the destinations filling them with shops with false souvenirs, the menus in the restaurants are modified according to the tastes of tourists and even the architecture can be homologates, changing bars, restaurants and hotels into “non places” the same all over the world.
In other words there is a risk but also great opportunities available however because of the possibility of investments to allow the visitors to arrive, basically half of them will travel by plane and if we want them to reach us we must begin thinning right now about increasing airports like in the UK with its new one on the Isle of Grain.
These forecast regarding tourism in the future come from the beautiful article written by Taleb Rifai ( UNWTO Segretario Organizzazione mondiale del turismo)published in “Risposte Turismo” a scientific magazine that always supplies useful and reliable information.
So let’s see in detail the scenario foreseen by Taleb Rifai : in 20 years 31% of
travellers will be going to see friends and relatives while business journeys will be 15% of the total. The majority of journeys will be for wellbeing, holiday and fun. This brings a question to mind regarding the smaller art towns. Florence already seems a city colonized by tourists, but this does not happen in larger cities like Paris or London. According to Taled, in terms of percentages , the speed of growth (3,3% )will decrease with respect to the present one, but the mass of people with a case in hand will always increase so as to reach an additional 43 million travellers every year.
The most important information regards the change in tourisms geography, with movements towards Asia and Latin America where the increase (4,4%) will be double that of the present day touristic economies.









