Screw-caps beat corks, at least among young consumers
Easy to open and reclose this convinces the majority of consumers, but only 1 out of 3 would choose the screw-cap bottle between two similar wines
Mollydooker Carnival of Love N° 2 Top 100 Wine Spectator
By Donatella Cinelli Colombini
Spain, Italy, and France, great nations for wine production still choose corks, but screw-caps are loved more by Germans, Americans and the British. The aluminum closure is preferred mostly by young consumers and particularly by women
SCREWCAPS ARE EASY TO USE BUT NOT CONSIERED OPTIMAL FOR GREAT WINES
The data comes from a survey carried out by IPSOS regarding 6.000 consumers in Italy France, UK Germany, Spain and USA. What surprises is the great distance between the producers decisions and the preferences of those who buy bottles. So in Spain where screw-caps are used only on 10 % of wines, where 43% of consumers prefer them
Less difference in Italy where 59% of consumers still like to use the corkscrew and the screw-cap’s progress is slow going from 17 to 19% on wine bottles in 5 years. But there is 34% of Italian who with equal prices would prefer the screw-cap for practical reasons, even though the majority of them are convinced that cork maintains the quality of the wine.
Those asking for aluminum closures are the importing countries with Britain top of the list.
It is in these markets that the screw-cap is no longer connected to low quality wines and most of all to wines with low prices. Of course 91% of New Zealand wines and 70% of Australian wines have a screw-cap and the former are also quite expensive .
Screw-caps
BRUNELLO ONLY WITH ONE- PIECE CORKS
- Screw-caps
Although they are permitted by law, the Brunello wine has inserted among its rules the exclusive use of one-piece corks, so no screw-caps, synthetic corks and those in agglomerated cork. It will not be possible to drink Brunello on a plane. At the same time it will mean that consumers will have the pleasure of using the good old corkscrew.
NORMACORC KING OF ALTERNATIVE CLOSURES
So screw-cap producers also worry about the environment, an great emphasis goes on recuperating the aluminum of the closures, of which already today 40% is recuperated